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MILLER LITE BEER: RODNEY DANGERFIELD
(MCCANN-ERICKSON BROADCAST HISTORY REEL)

Summary

In this commercial, comedian Rodney Dangerfield sits in a sleazy nightclub and explains that he's finally found a beer he can respect: Lite Beer from Miller. He goes on to say that it's got a third less calories than regular beer and in a rough place like this, where the hat check girl's name is Dominick, he can't afford to get filled-up. When a waiter removes his bottle of Miller Lite, Rodney complains that he never gets any respect. Slogan (supered): "Lite Beer from Miller. Everything you always wanted in a beer. And less."

Details

  • NETWORK: N/A
  • DATE: November 30, 1974
  • RUNNING TIME: 0:00:30
  • COLOR/B&W: N/A
  • CATALOG ID: AT:25556.070
  • GENRE: N/A
  • SUBJECT HEADING: N/A
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

  • Rodney Dangerfield … Talent
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