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MILLER LITE BEER: POOL PLAYER/STEVE MIZERAK
(MCCANN-ERICKSON BROADCAST HISTORY REEL)

Summary

In this commercial for Miller Lite, professional pool player Steve Mizerak demonstrates some fancy shots at the pool table. He explains that he drinks Lite Beer from Miller to stay fast and loose, even when he's just showing off. Slogan (supered): "Lite Beer from Miller. Everything you always wanted in a beer. And less."

Details

  • NETWORK: N/A
  • DATE: November 30, 1978
  • RUNNING TIME: 0:01:00
  • COLOR/B&W: Color
  • CATALOG ID: AT:25556.072
  • GENRE: N/A
  • SUBJECT HEADING: N/A
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

  • Steve Horn Productions … Production Statement
  • Linda Heuston Horn … Producer
  • Diane Maze … Producer
  • Steve Horn … Director, Camera
  • Carl Casselman … Creative Director, Copywriter
  • Tim Short … Art Director
  • Ed Freedman … Editor
  • Steve Mizerak … Talent
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