ADVERTISING AGE: BEST TELEVISION COMMERCIALS OF THE YEAR, 1984 {77 SPOTS} (TV)

Summary

Compiled by Advertising Age magazine, this reel features 77 of the best commercials produced in 1984. Fred Danzig, editor of Advertising Age, introduces the commercials and conducts interviews with Lee Clow, president and creative director of Chiat/Day, and John Ferrell, executive vice-president and creative director of Young & Rubicam. Lee Clow discusses Chiat/Day's philosophy of advertising, as well as the agency's concept of "planning." John Ferrell discusses Young & Rubicam's campaign for Lincoln-Mercury, which features ads built around popular songs of the 1960's and 1970's such as "Proud Mary" and "Ain't No Mountain High Enough."

Commercials for the following advertisers are included on the reel: Frisson Wine, Chrysler/Dodge, Black & Decker, Thomas' muffins, TWA, IBM, Compaq, NCR, Apple, Pepsi, Anheuser-Busch, Jell-O, Rado, Polaroid, W.R. Grace, Hallmark, McDonald's, AT&T, Lincoln-Mercury, U.S. Army, Colgate-Palmolive, Wang, ITT, Avon, Coca-Cola, Union Bay, Texize, Airwick, Kendall Corp., Ralston Purina, Reagan-Bush '84, Nike, Campbell Soup, United Airlines, National Car Rental, Leg Looks, L'Eggs, Frito-Lay, AMF/Head, Russell Activewear, J.C. Penney, Wendy's, General Mills, Burger King, Paul Masson, Kodak, 7-Eleven, Saudi Arabian Development Committee, Lone Star Gas Company, New York City Off-Track Betting, People's Bank, Bank of Virginia, Southern California Edison, WNBC Radio, Care Unit, Sunday Chicago Tribune, Carson Pierry Scott, Jordan Marsh, Health Stop, Bowery Savings Bank, American Cancer Society, Boston Chamber of Commerce, Maryland Disabilities Council, U.S. Postal Service, Employer Support of the Guard and Reserve, Advertising Council, U.S. Department of Transportation, National Highway Traffic Safety Administration. Advertising agencies represented include: Avrett, Free & Ginsberg; BBDO; Young & Rubicam; Ogilvy & Mather; Geer, Dubois; Backer & Spielvogel; Chiat/Day; Saatchi & Saatchi/Compton; The Marschalk Co.; Leo Burnett; N.W. Ayer; Foote, Cone & Belding; Soderberg & Associates; the Bloom Agency; HBM/Creamer; the Tuesday Team; Della Femina, Travisano & Partners; Campbell-Ewald; Grey Advertising; Dancer Fitzgerald Sample; Earle Palmer Brown; Bozell & Jacobs; Needham Harper Worldwide; J. Walter Thompson; D'Arcy MacManus Masius; SSC&B: Lintas; Doyle Dane Bernbach; Lord, Geller, Federico, Einstein; Point Communications; Al Paul Lefton; the Martin Agency; Marsteller Agency; Safer Kravett Friedman; Hill, Holiday, Connors, Cosmopolos; Smith Burke Nazam; FCB/Leber Katz Partners.

For individual ads, search database title field for BEST TELEVISION COMMERCIALS 1984 and refer to Accession Numbers AT:29530_001 through AT:29530_077.

Details

  • NETWORK: N/A
  • DATE: November 30, 1983
  • RUNNING TIME: 1:44:00
  • COLOR/B&W: N/A
  • CATALOG ID: AT:29530
  • GENRE: N/A
  • SUBJECT HEADING: N/A
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

  • Creative Cable Services … Production Statement
  • Susan Kaplan … Producer
  • Fred Danzig … Host, Copywriter
  • Lenore Skenazy … Copywriter
  • Merle Kingman … Production Statement
  • Lee Clow
  • John Ferrell