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IBM PERSONAL COMPUTERS: SKATES {ADVERTISING AGE: BEST TELEVISION COMMERCIALS OF THE YEAR, 1984}
Summary
This commercial for IBM is from a campaign featuring the triumphs and pratfalls of a Charlie Chaplin lookalike character, who happens to be a branch manager of the "Rapid Roller Skate" Corporation. Chaos prevails when an increase in orders throws the company's production schedule out of whack. But with the introduction of a battery of IBM personal computers, production problems are ironed out and productivity increases, enabling the office to win the coveted "Branch of the Year" award. Awards: 1985 Clio Winner in three categories: U.S. Television (Direction; Office Equipment/Supplies; Original Music Scoring).
Details
- NETWORK: N/A
- DATE: November 30, 1983
- RUNNING TIME: 0:01:00
- COLOR/B&W: Color
- CATALOG ID: AT:29530_054
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- H.I.S.K. (Studio City, CA)
- LFR Editorial, New York
- David Horowitz Music, New York
- Robert Dein
- Dick Kerns
- Stu Hagmann
- Tom Mabley
- Bob Sarlin
- Mary Means
- Ed Martin
- David Horowitz
- Gary Merrill
- Bill Scudder