
AMERICAN EXPRESS: {JEFF LOVINGER REEL}
Summary
In this commercial for American Express, Herb Kelleher, President of Southwest Airlines, explains that he started the airline with just three planes serving three cities in Texas. Today, a mere twenty years later, Southwest has 144 planes and serves thirty-four cities. "We have always proceeded on the thesis that bureaucracy is bad," Kelleher says. "Basically the business of business is people." He goes on to say that he's been an American Express cardholder for many years and that his customers appreciate the convenience of The Card and the service that goes with it.
Details
- NETWORK: N/A
- DATE: November 30, 1999
- RUNNING TIME: 0:01:00
- COLOR/B&W: N/A
- CATALOG ID: AT:31976.001
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- Lovinger/Cohn & Associates … Production Statement
- Jeff Lovinger … Director