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MILK: INTERROGATION {ADWEEK: BEST SPOTS OF MARCH
1995

Summary

This commercial for the California Fluid Milk Processor Board parodies television crime dramas and their ubiquitous interrogation scenes. Two cops are shown attempting to convince a suspect to confess. First, they offer him some chocolate cupcakes and after he's gorged himself, one of the cops takes a half-pint of milk out of a paper bag and places it on the table. "We can do this the easy way," the cop says, "or we can do it the hard way." Unfortunately, the poor suspect can't get a word out of his parched mouth. Slogan (supered): "Got milk?"

Details

• NETWORK: N/A
• DATE: February 28, 1995
• RUNNING TIME: 0:00:30
• COLOR/B&W: Color
• CATALOG ID: AT:37429.004
• GENRE: N/A
• SUBJECT HEADING: N/A
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• Smillie Films … Production Statement
• Cindy Epps … Producer
• Kinka Usher … Director
• Jeff Goodby … Creative Director
• Rich Silverstein … Creative Director
• Sean Ehringer … Copywriter
• Harry Cocciolo … Art Director

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