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VOLKSWAGEN PASSAT: SECURITY {ADWEEK: BEST SPOTS
VOLKSWAGEN PASSAT: SECURITY {ADWEEK: BEST SPOTS
OF JULY 1995}
Summary
In this commercial for Volkswagen Passat, a woman is shown entering the lobby of her apartment building. "I am safe and sound," she says. "I'm motion-censored, watch-dogged, door-manned, security-cammed, and dead-bolted." But when she feels the need to get out of her cocoon, she takes a spin in her Volkswagen Passat. Subtitles indicate it's the kind of car that can set you free. In a voice-over, the announcer points out that "on the road of life, there are passengers and there are drivers." Slogan (supered): "Volkswagen. Drivers wanted."
Details
- NETWORK: N/A
- DATE: June 30, 1995
- RUNNING TIME: 0:00:30
- COLOR/B&W: Color
- CATALOG ID: AT:40194.021
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- Cuccoloris … Production Statement
- Bill Goodell … Producer
- Danny Ducovny … Director
- Sean Thonson … Director
- Ron Lawner … Creative Director
- Lance Jensen … Copywriter
- Alan Pafenbach … Art Director