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SONY DISCMAN WITH ESP: NO MORE SHAKES {ADWEEK:
BEST SPOTS OF JUNE 1996}

Summary

In this commercial for Sony Discman with Electronic Shock Protection, a series of vignettes is shown of the small California town of Ridgecrest and its inhabitants. The announcer explains that Ridgecrest is one of the most earthquake-prone towns in the country, enduring several thousand tremors every year. Perhaps that's why more people here own a Sony portable CD player with ESP than any other brand. "So ask anyone in Ridgecrest what's shaking and they probably say everything," the announcer adds, "except the music."

Details

  • NETWORK: N/A
  • DATE: May 31, 1996
  • RUNNING TIME: 0:00:30
  • COLOR/B&W: Color
  • CATALOG ID: AT:45211.019
  • GENRE: N/A
  • SUBJECT HEADING: N/A
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

  • A & R Group … Production Statement
  • Lauri Leokum … Producer
  • David Ramser … Director
  • Lee Garfinkel … Creative Director
  • Jay Taub … Copywriter
  • Peter Cohen … Art Director
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