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LEVI'S DOCKERS: JUSTICE {ADWEEK: BEST SPOTS
LEVI'S DOCKERS: JUSTICE {ADWEEK: BEST SPOTS
OF AUGUST 1996}
Summary
In this commercial for Levi's Dockers, a woman on the trail of the missing "Fong Diamond" descends into the sewer system below a large modern city. She locates the diamond, but unfortunately it's in the possession of two gnome-like creatures who start attacking her. Fortunately, her screams reach the ears of a mild-mannered superhero, who just happens to live nearby. He sets aside the financial report he's working on for his day job and dons his superhero outfit. He leaps out the window, dives into a tunnel, and arrives at the woman's side in the nick of time. "Hey, nice pants," she says, referring to his stylish pair of khaki Dockers. Slogan (supered): "Nice pants."
Details
- NETWORK: N/A
- DATE: July 31, 1996
- RUNNING TIME: 0:01:00
- COLOR/B&W: Color
- CATALOG ID: AT:45650.008
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- Ritts/Hayden … Production Statement
- Rock, Paper, Scissors … Production Statement
- Elias & Associates … Music (Misc. Credits)
- Rob Thomas … Producer
- Carlton Chase … Director
- Paul Wolfe … Creative Director
- Brian Bacino … Copywriter
- Steve Fong … Art Director
- Angus Wall … Editor