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SNICKERS: COLOGNE {ADWEEK: BEST SPOTS OF JANUARY
1997}

Summary

In this tongue-in-cheek commercial for Snickers, a shopping channel host is joined by basketball star George Muresan to hawk a ficticious product: George Muresan Cologne. "You want to smell like me?" asks George. "Hey, who wouldn't want to smell like you, George?" says the man at his side. "I know I would." Taking a sniff, he wonders if cabbage is one of the active ingredients. "Yeah," replies George. "Chicks dig it." Meanwhile, several phone operators sit idly by a bank of silent telephones. "Not going anywhere for a while?" the announcer asks. "Grab a Snickers." Slogan (supered): "Snickers. Hungry? Why wait?"

Details

  • NETWORK: N/A
  • DATE: December 31, 1996
  • RUNNING TIME: 0:00:30
  • COLOR/B&W: Color
  • CATALOG ID: AT:47621.022
  • GENRE: N/A
  • SUBJECT HEADING: N/A
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

  • Radical Media … Production Statement
  • J.D. Williams … Producer
  • Bryan Buckley … Director
  • Frank Todaro … Director
  • Ted Sann … Creative Director
  • Charlie Miesmer … Creative Director
  • Gerry Graf … Copywriter, Art Director
  • David Gray … Copywriter, Art Director
  • Ian MacKenzie … Editor