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AT&T: BEACHES {ADWEEK: BEST SPOTS OF MARCH 1997}
AT&T: BEACHES {ADWEEK: BEST SPOTS OF MARCH 1997}
Summary
In this commercial for AT&T, a working mom gets ready to go to an important meeting while her kids try to persuade her to take them to the beach instead. She finally caves in to their demands, as the song "Girls Just Want To Have Fun" plays triumphantly on the soundtrack. While her kids frolic in the sand, she takes care of business by calling her client on her cellular phone. Slogan (supered): "AT&T. It's all within your reach."
Details
- NETWORK: N/A
- DATE: February 28, 1997
- RUNNING TIME: 0:01:00
- COLOR/B&W: Color
- CATALOG ID: AT:47939.004
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- Gartner Productions … Production Statement
- Roseanne Horn … Producer
- James Gartner … Director
- Gordon Bowen … Creative Director
- Tom Pratt … Creative Director, Art Director
- Kurtis Glade … Copywriter