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TIMEX: OUTBOARD {W.B. DONER & COMPANY: 60TH
ANNIVERSARY REEL}

Summary

This classic black-and-white commercial for Timex was broadcast live on "The Steve Allen Show" in 1954. Journalist John Cameron Swayze presides over a torture test in which a Timex wristwatch is strapped to the propeller of an outboard motor and lowered into a large tank of water. "What a test for a waterproof shock-resistant watch," says Swayze, after the test is concluded. "It was such a test that it threw the watch off in the tank. And I'm very sorry about that ladies and gentlemen, because we had it all arranged so you would get a picture of that sweep hand still working, as it did perfectly during numerous rehearsals here tonight, I assure you."

Details

  • NETWORK: N/A
  • DATE: November 30, 1953
  • RUNNING TIME: 0:01:40
  • COLOR/B&W: B&W
  • CATALOG ID: AT:50652.001
  • GENRE: N/A
  • SUBJECT HEADING: N/A
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

  • ABC-TV Production Staff … Production Statement
  • Sylvan Taplinger … Producer
  • Ed Spitzer … Creative Director, Copywriter
  • Dan Dekoven … Art Director
  • John Cameron Swayze … Talent