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VOLKSWAGEN NEW BEETLE: SOUL {ADWEEK: BEST SPOTS
OF MARCH 1998}

Summary

In this commercial for Volkswagen, the new VW Beetle is shown against a plain white background. Subtitles suggest that "if you sold your soul in the 80's, here's your chance to buy it back." The song "Step Into My World," by the obscure German rock group Hurricane #1, plays throughout on the soundtrack. Slogan (supered): "Drivers wanted. VW."

Details

  • NETWORK: N/A
  • DATE: February 28, 1998
  • RUNNING TIME: 0:00:30
  • COLOR/B&W: Color
  • CATALOG ID: AT:53152.019
  • GENRE: N/A
  • SUBJECT HEADING: N/A
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

  • Manifesto … Production Statement
  • Ohio Edit … Production Statement
  • Bill Goodell … Producer
  • Nick Lewin … Director
  • Ron Lawner … Creative Director
  • Lance Jensen … Copywriter
  • Josh Caplan … Copywriter
  • Alan Pafenbach … Art Director
  • Hurricane #1 … Music (Misc. Credits)
  • Barney Miller … Editor
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