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ISUZU I-MARK AUTOMOBILES: ORIGINAL LIAR
{INTERNATIONAL FILM AND TELEVISION FESTIVAL OF NEW
YORK, 29TH ANNUAL GOLD MEDAL WINNERS (1986)}

Summary

This is one of a series of commercials for Isuzu I-Mark automobiles in which David Leisure as fictional spokesman "Joe Isuzu" makes impossible claims about the car's performance. Titles appear on screen to indicate that he is lying and to provide the correct information. He says that the top speed of the Isuzu I-Mark is 300 miles per hour and that it gets more than 100 miles per gallon of gasoline. He adds that the price of an Isuzu I-Mark is just $9 and that it comes with a free house.

Details

  • NETWORK: N/A
  • DATE: November 30, 1985
  • RUNNING TIME: 0:00:30
  • COLOR/B&W: N/A
  • CATALOG ID: AT88:1713
  • GENRE: N/A
  • SUBJECT HEADING: N/A
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

  • Elite Films … Production Statement
  • Frank Tammariello … Producer
  • Steven Monkarsh … Producer
  • Graham Baker … Director
  • Jim Weller … Creative Director, Copywriter
  • John Armistead … Creative Director, Art Director
  • Matt Bogen … Copywriter
  • Rick Carpenter … Copywriter
  • Jeanne Marie Obeji … Art Director
  • John Jensen … Camera
  • Stuart Waks … Editor
  • Greg Burson … Voice-over
  • David Leisure … Talent
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