The Next Big Thing in Mobile Advertising

As consumers spend more and more time using mobile devices, marketers are racing to reach them via mobile advertising—an emerging medium that is wide open for innovation. On June 12 we focused on the Next Big Thing in Mobile Advertising, with an evening of high-level discussion and dynamic presentations from breakout startups. The program featured a panel of senior executives and decision-makers discussing the latest developments in mobile advertising, followed by presentations and product demos from innovative startups in the field.

PaleyNextBigThing is a series of quarterly gatherings designed to showcase new entrants and disruptors in the media, entertainment, and technology spaces by bringing them together with established leaders and investors in those industries. A mix of elevator pitches, open debate, and cocktail conversation, the PaleyNextBigThing provides a forum for rising innovators and entrepreneurs to meet the pioneers and pillars of the media industry. This event was streamed live with our partners at FORA.tv.

Presentation:
"The Truth about Mobile Advertising," Laura Simpson, Global Director, McCann Truth Central

Panel:
- Jon Kaplan, Managing Director, US Sales, Google Inc.
- Chia Chen, SVP/ North American Mobile Practice Lead, Digitas
Moderated by: Geoffrey Sands, Director and Leader, North American Media and Entertainment, McKinsey & Company

Presenters:
Moderated by: Scott Kurnit, Founder, Chairman, and CEO, Keep Holdings