2020 PaleyIC Feature 3840x1536 Banner7

2015  •  NEW YORK CITY
Official Partners:  FreeWheel  •  Gustave M. Hauser  •  McKinsey & Company  •  Nielsen

Deals and Dealmaking: Capitalizing on the Media Revolution

November 18, 2015

6:30 to 8:30 pm
Opening Night Reception, The Hearst Tower
November 19, 2015

8:00 to 8:45 am
RegistrationThe Paley Center for Media

8:45 to 9:00 am
Frank A. Bennack, Jr., Chairman, The Paley Center for Media
Maureen J. Reidy, President and CEO, The Paley Center for Media

9:00 to 9:40 am
Opening Keynote
James Murdoch, CEO, 21st Century Fox
Interviewed by: David Zaslav, President and CEO, Discovery Communications 
9:40 to 10:20 am
Redefining Modern Media
Jim Bankoff, Chairman and CEO, Vox Media; Lionel Barber, Editor, The Financial Times; Joe Ripp, Chairman and CEO, Time, Inc.
Moderated by: Nancy Peretsman, Managing Director, Allen & Company
Nancy Peretsman leads a discussion with Jim Bankoff, Lionel Barber, and Joe Ripp about the challenges facing venerable brands like Financial Times and Time, who are striving to re-invent and rebrand themselves to thrive in a digital/video world; and new leaders like Jim Bankoff of Vox Media, who are revolutionizing the way viewers are accessing and consuming news, culture and content.

10:20 to 10:50 am
Dealing with Relationships
Dan Rose, Vice President of Partnerships, Facebook; Melissa Brenner, Senior Vice President, Digital Media, NBA; and Cory Haik, Executive Director for Emerging News Products, The Washington Post
Facebook's relationship expert and acquisitions chief Dan Rose, with Suggested Video partner Melissa Brenner and Instant Articles partner Cory Haik, shed light on how Facebook's partners play a critical role in the development process of Facebook's new video and media initiatives, products and user experiences, and why they are investing in these areas.

10:50 to 11:05 am
Networking Break

11:05 to 11:35 am
It’s a Disneyfied World!
Andy Bird, Chairman, Walt Disney International and Claudio Chiaromonte, Executive Vice President and Managing Director, The Walt Disney Company Latin America
Delve into Disney’s “integrative” approach to building Disney’s global network, linking all of its businesses — movies, consumer products, parks, online and television — and rolling out multiple versions at the same time to maximize brand presence.

11:35 am to 12:15 pm
Breaking the Backend
Peter Benedek, Cofounder, Partner & Director, United Talent Agency; Rich Ross, Group President, Discovery Channel, Animal Planet and Science Channel; and Brent Montgomery, CEO, Leftfield Entertainment  
Moderated by: Lawrence Shire, Grubman Shire & Meiselas, P.C.
A spirited conversation examining the new economics of programming, production, content investment and new deal structures for talent from the perspective of a network programming chief, a leading content producer and one of Hollywood's top agents.  

12:15 to 1:45 pm

1:45 to 2:30 pm
Ad Tech in TV: The Next Frontier for "Programmatic" and Data-Driven Advertising
Jonathan Bokor, SVP, Director of Advanced Media, MediaVest; Jon Heller, Cofounder and Co-CEO, FreeWheel; Mark Lieberman, President and CEO, Viamedia; Rick Mandler, Vice President, Strategy and Digital Media Sales, ABC Television Network
Moderated by: Marc Brodherson, Partner, McKinsey & Company
How digital tools and techniques are being applied to "traditional" television advertising and how the industry is starting to respond, from marketers, programmers and distributors to agencies and technology intermediaries.  What will be the impact on the advertising market size, structure and buying conventions?  How quickly is the disruption coming, and what will it take to survive and thrive in the new video advertising ecosystem? 

2:30 to 2:45 pm
Media Myths & Consumer Trends: Separating Fact from Fiction
Steve Hasker, Global President, Nielsen
Join Steve Hasker for a presentation on media myths and consumer trends. Steve will discuss the need for comparable metrics in the industry, Nielsen's progress towards measuring the "Total Audience" for all content across all consumer access points, and consumer trends that we foresee in 2020.

2:45 to 3:20 pm
Masters of the Game
Frank A. Bennack, Jr., Executive Vice Chairman, and Steve Swartz, President and CEO, Hearst 
Interviewed by: Mark Robichaux, Editorial Director, Television Group, NewBay Media
Frank A. Bennack, Jr. and Steve Swartz will share their winning game plan for building and reinvigorating a global media powerhouse through their strategic acquisition of content, technologies and multiple platforms. 
3:20 to 3:45 pm
Networking Break

3:45 to 4:30 pm
Media's Biggest Deals
A conversation with John Waller, Chairman, Waller Capital, and Jennifer Nason, Global Chairman, Technology, Media & Telecommunications Investment Banking, J.P. Morgan
Interviewed by: Mark Robichaux, Editorial Director, Television Group, NewBay Media

4:30 to 5:15 pm
40/40 - Going All in on Mobile
Tim Armstrong, CEO, AOL and Marni Walden, Executive Vice President and President of Product Innovation and New Business, Verizon 
Moderated by: Chris Pantoya, Senior Vice President Mobile Strategy, NBA 
Marni Walden and Tim Armstrong will open up about their “40-40 opportunity—$40 billion going to mobile and $40 billion going to video."

5:30 to 7:30 pm
Cocktail Party, The Paley Center for Media 

November 20, 2015

8:15 to 9:00 am

9:00 to 9:15 am
Frank A. Bennack, Jr., Chairman, The Paley Center for Media
Maureen J. Reidy, President and CEO, The Paley Center for Media

9:15 to 9:50 am
Getting Engaged
Irwin Gotlieb, Chairman, GroupM and Mike Hopkins, CEO, Hulu
Interviewed by: Jack Myers, Chairman, Media Ecologist, MyersBizNet, Inc.
A look at the new types of content and deals being created around advertising and how ads can become more dynamic and engaging.
9:50 to 10:30 am
Great Plays: Games and Sports 4.0
Bob Bowman, President, Business and Media, Major League Baseball; David Levy, President, Turner Broadcasting System; and Emmett Shear, Founder and CEO, Twitch
Moderated by: Richard Greenfield, Managing Director, Media and Technology Analyst, BTIG
A discussion about the explosive growth of streaming and its impact on how games and sports are being consumed globally across diverse cultures, platforms and network capabilities; including, its disruptive impact to traditional revenue streams, who’s winning, and who needs to step up their strategy, or be left behind.
10:30 to 10:50 am
Networking Break
10:50 to 11:40 am
The 3 Second Rule
Reza Izad, CEO, Collective Digital Studio; Simon Lowden, President, Global Snacks Group and Global Insights, PepsiCo; and Andrew Robertson, President and CEO, BBDO Worldwide
Moderated by: Frank Cooper III, Chief Marketing and Creative Officer, BuzzFeed
Why were digital studios like Awesomeness, Maker and Collective Digital Studio a must have M&A play in 2014-2015?  A rare three-way conversation between the leader of a major global agency, a renowned brand and a top digital studio explain short form content’s pivotal role in the changing media ecosystem, which is necessitating content be conceived and approached in an entirely new way, including the "three second rule."
11:40 am to 12:10 pm
A conversation with Michael Roth, Chairman and CEO, Interpublic Group; Interviewed by Stephanie Ruhle, Anchor, Bloomberg Television    

12:10 to 12:45 pm
The Bigger Picture
Tom Rothman, Chairman, Sony Picture Entertainment's Motion Picture Group
Interviewed by: Hannah Storm, SportsCenter Host, ESPN
Tom Rothman lets us in on how filmmakers are connecting with movie going audiences around the world to bring them back to the theatres by creating entirely new viewing experiences that enables the audience to live, feel and immerse themselves in the story as if they were part of it through dazzling special effects and new technologies that are central to Sony’s strategy.

12:45 to 1:25 pm
2020 Vision
Donna Gigliotti, President, Levantine Films; Jane Rosenthal, Cofounder, Tribeca Enterprises; and Joe Marchese, President, Advanced Advertising, Fox Networks Group
Moderated by: Cristiana Falcone, Senior Adviser to the Founder and Chairman, World Economic Forum
Creative, tech and business visionaries with diverse perspectives look ahead to 2020 and share their thoughts on what the must-haves are for market leaders going forward; what will be most values, what will be obsolete, who will be the usurpers and what audiences will expect, demand and crave. 

1:25 to 1:30 pm
Closing Remarks
Frank A. Bennack, Jr., Chairman, The Paley Center for Media