FOR IMMEDIATE RELEASE

January 5, 2006

The Museum of Television & Radio Announces Creation of “Blog Potato” and “Daily Mash” as Part of Relaunched Website

New York, NY and Los Angeles, CA—The Museum of Television & Radio announced today the introduction of the Blog Potato and Daily Mash, new features written by the Museum's curatorial and education staffs, as part of the Museum's newly redesigned website (www.mtr.org). Reclaiming the couch potato stereotype in the name of thought-provoking analysis and dialogue—sans stuffiness—the two new features will contain musings from staff curators and educators writing under handles such as "Fried," "Home Fry," "Yukon Gold," "Tater," and "Au Gratin."

Blog Potato topics will vary monthly, explored through multiple essays covering media and popular culture. Subjects will range from science-fiction to masked cultural parallels to advertising. The Daily Mash, to be added later this month, will reflect more immediate and topical issues through shorter and more frequent postings, not built around any particular theme. Site visitors are encouraged to post their own responses, and initiate conversations with the staff. 

The Museum's redesigned site also includes numerous other additions, including flash tours of the Museum facilities in New York and Los Angeles, streaming video content as part of the She Made It initiative, and improved navigability.

The Museum of Television & Radio, with locations in New York and Los Angeles, is a nonprofit organization founded by William S. Paley to collect and preserve television and radio programs and advertisements and to make them available to the public. Since opening in 1976, the Museum has organized exhibitions, screening and listening series, seminars, and education classes to showcase its collection of over 100,000 television and radio programs and advertisements. Programs in the Museum's permanent collection are selected for their artistic, cultural, and historic significance.


The Museum of Television & Radio in New York, located at 25 West 52 Street in Manhattan, is open Tuesdays through Sundays from noon to 6:00 p.m. and until 8:00 p.m. on Thursdays. The Museum of Television & Radio in California, located at 465 North Beverly Drive in Beverly Hills, is open Wednesdays through Sundays from noon to 5:00 p.m. Both Museums are closed on New Year's Day, Independence Day, Thanksgiving, and Christmas. Suggested contribution: Members free; $10.00 for adults; $8.00 for senior citizens and students; and $5.00 for children under fourteen. Admission is free in Los Angeles. The public areas in both Museums are accessible to wheelchairs, and assisted listening devices are available. Programs are subject to change. You may call the Museum in New York at (212) 621-6800, or in Los Angeles at (310) 786-1000. Visit the Museum's website at www.mtr.org. 

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Terry Lynn Ebright in Los Angeles
310.786.1042
tebright@paleycenter.org