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J. Max Robins Appointed VP and Exec Dir of Media Council and International Council

Monday, March 17, 2008

New York, NY—Pat Mitchell, president and CEO of The Paley Center for Media, announced today the appointment of J. Max Robins as vice president and executive director of the Paley Center’s Media Council and International Council, effective April 7, 2008.

“I am very pleased to welcome J. Max Robins to the Paley Center to head up our prestigious Media and International Councils,” said Pat Mitchell. “Throughout his career, Max has remained at the cutting edge of the ever-changing media landscape, as evidenced in his work as an innovative editor and respected commentator on the industry. His insight, and proven leadership abilities, will be a tremendous asset to the organization.”

“Since I began covering the entertainment industry, I have been keenly aware of the important impact of The Paley Center for Media on many aspects of the media,” said J. Max Robins. “The landscape is changing dramatically at unimaginable rates. To join an organization that supports the leadership and the discourse of important changes on a global scale is a privilege.”

The Media Council is a unique forum where top industry executives, thinkers, and influencers gather to discuss and define the future of media and its role in society. It is both a catalyst and a neutral facilitator of debate about crucial issues. Membership in the Media Council is limited to senior executives and is by invitation only.  

The International Council brings together the chief executives of the world’s most important media companies. The role of the Council is to advance the exchange of ideas among these leaders in global media, entertainment, and communications, and to foster a community among them. This is accomplished through both informal and organized discussions on a wide range of critical issues that will define the media and its role in society for generations to come.

The previous director of the Media and International Councils, Penny Abernathy, is leaving to take the Knight Chair in Digital Media Economics at the School of Journalism and Mass Communication at UNC at Chapel Hill.

J. Max Robins comes to the Media Council from Broadcasting & Cable where most recently he served as editor in chief, overseeing all editorial content for print, the web, and conferences. During his tenure, Robins supervised a redesign of the magazine, as well as the successful launch of print and digital specials and e-newsletters. He also wrote a popular weekly column covering all aspects of the media landscape, from the state of network news to the industry’s forays into mobile and broadband technologies. Under his leadership, Broadcasting & Cable received numerous accolades, including honors from The Trade Association of Business Publications and the Society of Publication Designers.

Prior to Broadcasting & Cable, Robins was a senior editor at TV Guide for seven years where his weekly column “The Robins Report” became known for its keen analysis and breaking news stories.  He also spent six years as a TV editor and columnist for Variety, writing extensively on the networks, the production community, advertising, cable, regulatory policy, and new media.

Robins has written for numerous publications, and is a frequent guest on several TV and radio programs. He has appeared on CBS Evening News, NBC Nightly News, The Today Show, Good Morning America, Charlie Rose and all the major cable news networks. In addition, he has provided commentary on public radio’s All Things Considered, On the Media, and Morning Edition among others.

Robins is a graduate of the University of Michigan and the Columbia University Graduate School of Journalism.

The Paley Center for Media, with locations in New York and Los Angeles, leads the discussion about the cultural, creative, and social significance of television, radio, and emerging platforms for the professional community and media-interested public. Drawing upon its curatorial expertise, an international collection, and close relationships with the leaders of the media community, the Paley Center examines the intersections between media and society. The general public can access the collection and participate in programs that explore and celebrate the creativity, the innovations, the personalities, and the leaders who are shaping media. Through the global programs of its Media Council and International Council, the Paley Center also serves as a neutral setting where media professionals can engage in discussion and debate about the evolving media landscape. Previously known as The Museum of Television & Radio, the Paley Center was founded in 1975 by William S. Paley, a pioneering innovator in the industry.  For more information, please visit