The Paley Center for Media Announces Launch of New Sports Initiative Including Free World Cup Screenings in NY and LA, Archive Donations, And New Strategic Partnerships
Wednesday, May 28, 2014
NEW YORK, NY—The Paley Center for Media announced at its annual spring benefit dinner honoring ESPN on its 35th anniversary a new multi-platform sports initiative that includes free screenings of the upcoming 2014 FIFA World Cup™, as well as programming and content partnerships, and program donations to the Paley archive.
The Paley Center joins soccer fans from around the planet to enjoy the excitement and drama of thirty-two nations competing in the 2014 FIFA World Cup™ Brazil. Through partnerships with ESPN and ABC, the Paley Center will be screening many of the games- free and open to the public- at the Paley Center locations in New York and Los Angeles live on the big screen, beginning with the opening match (host country Brazil versus Croatia) on Thursday, June 12, and ending with the 2014 FIFA World Cup™ Title Match on Sunday, July 13. All U.S. matches will be screened. For details about the World Cup screenings go to paleycenter.org.
On June 10th at the Paley Center in New York, ESPN’s Digital and Print Media Executive Vice President John Kosner and Bob Bowman, President and CEO, MLB Advanced Media will participate in a panel discussing the Next Big Thing in Sports and Second Screen- an exploding sector of sports marketing.
In addition, having just partnered with the USOC and Paley Center Trustee Emeritus Gordon Crawford to offer the public the first comprehensive archive of historic recordings of U.S. broadcasts of the Olympic Games, ESPN has also donated hundreds of hours of ESPN programming to the Paley Center archive- including SportsCenter, The ESPY’s, and the documentary series 30 for 30. Stemming from their role as Presenting Partner for the gala honoring ESPN, Roc Nation Sports will continue to work with the Paley Center both as a corporate member and as a partner on future strategic projects.
“We’re thrilled to announce the launch of an exciting Paley Center sports initiative that will include dynamic new partnerships with sports industry leaders and institutions as well as an incredible lineup of public events, programs, and screenings of major sporting events rolling out this summer and continuing into 2015 and beyond,” said Maureen Reidy, president & CEO of The Paley Center for Media. “Being able to watch the World Cup games on our movie theater screens for free with other soccer fans from around the world, and next week’s exciting exploration of second screen usage among sports fans will ensure that the Paley Center is a can’t miss destination for all sports fans.”
The Paley Center is also in discussions with the various sports leagues, teams, and leading sports agencies to integrate their talent, executives, and content into programs for both the public and the media industry and expect to have additional announcements in the coming year.
About The Paley Center for Media
The Paley Center for Media, with locations in New York and Los Angeles, leads the discussion about the cultural, creative, and social significance of television, radio, and emerging platforms for the professional community and media-interested public. Drawing upon its curatorial expertise, an international collection, and close relationships with the leaders of the media community, the Paley Center examines the intersections between media and society. The general public can access the collection and participate in programs that explore and celebrate the creativity, the innovations, the personalities, and the leaders who are shaping media. Through the global programs of its Media Council and International Council, the Paley Center also serves as a neutral setting where media professionals can engage in discussion and debate about the evolving media landscape. Previously known as The Museum of Television & Radio, the Paley Center was founded in 1975 by William S. Paley, a pioneering innovator in the industry. For more information, please visit www.paleycenter.org.
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