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SHELL GASOLINE: MOJAVE RUN {CLASSIC COMMERCIALS 1959-1964: THE TELEVISION COMMERCIAL COMES OF AGE}
Summary
In this commercial for Super Shell gasoline with Platformate, an aerial camera records the final moments of a product test conducted in California's Mojave Desert, featuring ten identical cars. The five white cars use Super Shell gasoline with Platformate, a miracle mileage ingredient, while the five black cars use an identical formula of gasoline without Platformate. One by one, the black cars run out of gas before the conclusion of the four-mile test, but the white cars all reach the finish line. The announcer points out that Platformate is one of "nine working ingredients to make your car work better."
Details
- NETWORK: N/A
- DATE: November 30, 1999
- RUNNING TIME: 0:01:00
- COLOR/B&W: N/A
- CATALOG ID: AT:21888.012
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- Lincoln Diamant … Producer