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NIKE: I LOVE L.A. {CARL LEWIS, LESTER HAYES, JOHN
MCENROE} {THE ADVERTISING OF CHIAT/DAY: EXAMINING
THE NEW CREATIVITY: PART FOUR: TOAST OF THE
EIGHTIES}

Summary

In this commercial for Nike, Randy Newman sings a song in praise of Los Angeles as vignettes are shown of the city and its people. He rides in a convertible with a woman at his side, commenting on the sights, the friendly people, and the beautiful weather. Several celebrities make cameo appearances, including track star Carl Lewis, Lester Hayes of the Raiders, and tennis star John McEnroe. Surfers, street preachers, beach bunnies, and bikers all agree with Randy Newman that they love L.A.

Details

  • NETWORK: N/A
  • DATE: November 30, 1983
  • RUNNING TIME: 0:01:00
  • COLOR/B&W: N/A
  • CATALOG ID: AT:22500.008
  • GENRE: N/A
  • SUBJECT HEADING: Football; Sports; Tennis; Track-athletics
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

  • Directors Consortium … Production Statement
  • Jenkins Covington Newman … Production Statement
  • Morty Baran … Producer
  • Mark Coppos … Director
  • Tim Newman … Director
  • Jeff Gorman … Copywriter
  • Lee Clow … Art Director
  • Gary Johns … Art Director
  • Randy Newman … Composer, Singer, Talent
  • Carl Lewis … Talent
  • Lester Hayes … Talent
  • John McEnroe … Talent
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