ADVERTISING AGE: BEST TELEVISION COMMERCIALS OF
THE YEAR, 1988 {83 SPOTS} (TV)
Summary
"Advertising Age: Best Television Commercials of 1988" features 83 American commercials in 11 product categories, which were selected for outstanding creativity and effectiveness by the editors of Advertising Age magazine. Editor Fred Danzig and critic Bob Garfield serve as hosts, providing brief commentary on the commercials and product categories. Chiat/Day Inc. was named Advertising Agency of the Year and its "Road to Rio" series for Nissan Motor Corporation's Pathfinder minivan was selected as Commercial of the Year. Ads for the following products are included: Bubble Tape gum, Twix and Rascals candies, Rich's Southern Barbecue sandwiches, Eskimo Pie, Quaker Oats, VeryFine juices, Ragu sauces, Bertolli olive oil, Chex cereal, Gravy Train, Friskies, Vanish, Oxydol, Top Job, Tinactin, Uninhibited perfume, Gillette Atra, Duracell, Kodacolor Gold film, Tott's Champagne, Heileman's Old Style beer, Michelob, Budweiser, Rolling Rock, Miller Lite, Corona beer, Hyatt Hotels, Holland America Lines, United Airlines, Delta Airlines, Harvey's Resort Hotel & Casino, Club Med, Southwestern Bell, AT&T, Apple Computer, Wang, BMW, Chicagoland Chevrolet, Southern California Ford, Honda, Cevrolet Geo, Oldsmobile, Nissan Pathfinder, Reebok, Nike, Dura-Soft contact lenses, Bugle Boy jeans, Hush Puppies, Arrow shirts, World Gold Council, Dr. Pepper, Pepsi, Coca-Cola, Connecticut Health Dept., Milwaukee AIDS Project, Partnership for a Drug-Free America, Michigan Department of State Police, Cheer, Bud Light, NYNEX, Levi's 501 jeans, Diet Pepsi, 7-Up, Bush/Quayle '88, Highland Superstores, Dallas Morning News, Maine State Lottery, McDonald's, La-Z-Boy chairs, Blue Cross & Blue Shield, South Carolina Federal Bank, Blue Fox Tackle Company, UK/LA British Arts Festival, and K-Mart. The following ad agencies are represented: Leo Burnett; D'Arcy Masius Benton & Bowles; Young & Rubicam; Jordan, McGrath, Case & Taylor; J. Walter Thompson; Avrett, Free & Ginsberg; Chiat/Day; Lintas: New York; Saatchi & Saatchi; Ketchum; Foote, Cone & Belding; BBDO; Ogilvy & Mather; Hal Riney & Partners; DDB Needham; Hill Holiday Connors Cosmopulos; Campbell-Mithun-Esty; Ammirati & Puris; McCann-Erickson; Rubin Postaer and Associates; Wieden & Kennedy; Fallon McElligott; Geer, DuBois; Bozell, Jacobs, Kenyon & Eckhardt; Ailes Communications; Tracy-Locke; Ross Roy; Hutcheson-Shutze; and Calet, Hirsch & Spector. For individual ads, refer to record numbers AT:29529.001 through AT:29529.083.
Details
- NETWORK: N/A
- DATE: November 30, 1987
- RUNNING TIME: 1:13:00
- COLOR/B&W: N/A
- CATALOG ID: AT:29529
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- The Dovetail Group Inc. … Production Statement, Music (Misc. Credits)
- Molly Ingram … Producer
- Gerri Brioso … Producer
- SAteve Stankowski … Director
- Fred Danzig … Copywriter, Host
- Bob Garfield … Copywriter, Host
- Lenore Skenazy … Copywriter
- Lisa McKean … Production Statement