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NIKE: BO KNOWS DIDDLEY {BO JACKSON} {AN ADVERTISING
NIKE: BO KNOWS DIDDLEY {BO JACKSON} {AN ADVERTISING
ALBUM: 1950-1994}
Summary
This commercial for Nike cross-training shoes features the versatile athlete Bo Jackson and the legendary guitarist Bo Diddley. A series of images of Jackson is shown, as he demonstrates his prowess in baseball, football, and other sports which "Bo knows." When he tries his hand at playing the guitar, however, Bo Diddley informs Jackson that he doesn't know "diddley." Six months later, he shows that he can play the guitar too. Slogan (supered): "Just do it."
Details
- NETWORK: N/A
- DATE: November 30, 1988
- RUNNING TIME: 0:01:00
- COLOR/B&W: Color
- CATALOG ID: AT:38536.041
- GENRE: N/A
- SUBJECT HEADING: Sports
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- Pytka Productions … Production Statement
- Bill Davenport … Producer
- Joe Pytka … Director
- Jim Riswold … Copywriter
- David Jenkins … Art Director
- Bo Jackson … Talent
- Bo Diddley … Talent
- John McEnroe … Talent
- Kirk Gibson … Talent
- Michael Jordan … Talent
- Joan Benoit Samuelson … Talent
- Wayne Gretsky … Talent