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NIKE: CONTRACT RENEGOTIATIONS {WIEDEN & KENNEDY
PRESENTATION REEL}

Summary

In this commercial for Nike, viewers visit "Mr. Robinson's Neighborhood" for an informal chat with NBA star David Robinson. "This season Mr. Robinson averaged twenty-four points a game, twelve boards, four blocked shots, shot over fifty percent from the floor, made the All-star team, and led his team to the play-offs with a really good record, " Robinson explains. "Can you say contract renegotiations? Mr. Robinson can." Supered: "The Force Series by Nike."

Details

  • NETWORK: N/A
  • DATE: November 30, 1989
  • RUNNING TIME: 0:00:30
  • COLOR/B&W: Color
  • CATALOG ID: AT:51673.037
  • GENRE: N/A
  • SUBJECT HEADING: N/A
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

  • Propaganda Films … Production Statement
  • Bill Davenport … Producer
  • David Fincher … Director
  • Jim Riswold … Copywriter
  • Michael Prieve … Art Director
  • David Robinson … Talent
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