PEPSI-COLA: ARCHAEOLOGY {TV COMMERCIAL} (TV)

Summary

In this commercial for Pepsi, a 21st-century archaeology professor is shown leading his class on a field trip to a recently-excavated 20th century split-level house. He identifies several objects, including a baseball and an electric guitar, but when one of his students finds a Coke bottle and asks him what it is, he says he has no idea. Slogan (supered): "Pepsi. The choice of a new generation." This commercial won a Clio award in 1986 in the U.S. Television/Beverages (non-alcoholic) category. This commercial is a duplicate of AT86:0531.

Details

• NETWORK: N/A
• DATE: November 30, 1984
• RUNNING TIME: 0:00:30
• COLOR/B&W: N/A
• CATALOG ID: AT86:0519
• GENRE: N/A
• SUBJECT HEADING: N/A
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• Pytka Productions … Production Statement
• Elias Associates … Music (Misc. Credits)
• Gene Lofaro … Producer
• Oliver Katz … Producer
• Scott Elias … Producer
• Ted Sann … Creative Director, Copywriter
• Joe Pytka … Director, Camera
• Harvey Hoffenberg … Art Director
• Jonathan Elias … Composer
• Steve Schreiber … Editor