PALEY CENTER FOR MEDIA, THE: MIND OVER MEDIA: ARE YOU MORE POWERFUL THAN PROPAGANDA? {LONG VERSION} {LA}
Summary
One in a series of seminars presented by The Paley Center for Media in Los Angeles. This seminar examines the Nazi party's use of mass media in the 1930's and how it relates to modern political and social media. Rene Reyes (director of public programs and festivals, The Paley Center for Media in Los Angeles) offers opening remarks before introducing Michael Sarid (west coast regional director, United States Holocaust Memorial Museum), who offers his own comments before introducing the evening's moderator, Renee Hobbs (Professor and Founding Director, The Harrington School of Communication and Media, University of Rhode Island). Hobbs moderates the following panelists: Eli Attie (producer/writer, "The West Wing"); Bill Carrick (political strategist and media consultant); Dan Schnur (Director, The Jesse M. Unruh Institute of Politics, University of Southern California); and Steven Luckert (curator, the United States Holocaust Memorial Museum’s permanent exhibit). The panelists touch on such topics as: how the Holocaust Museum defined the term "propaganda" for its exhibit; how propaganda relates to political advocacy; the subjective nature of propaganda; techniques and technologies employed by the Nazi party to spread their message; how propaganda relates to political ideology both during the Nazi regime and in the modern United States; the emotionally-based content of modern political advertisements; how methods of media dissemination have changed over the years and how it reflects changing technologies, lifestyles, and expectations; the modern news environment and its potential to expose the public to multiple different political and social viewpoints; how modern political campaigns have embraced social media; what "skills" media consumers require with respect to modern media proliferation; the role of social media in a political context; the Nazi party's use of "interpersonal" media to gain support; concepts of "empowerment" and "isolation" with regards to modern media devices; and the personal responsibilities of individual voters in the modern political process. Questions from the audience then lead to a discussion of the following topics among others: the use of "blast messaging" as a means of news dissemination; the "constancy" of propaganda and its "seductive" properties; the role of polarization in propaganda; and the political situation in which the Nazi party was able to seize power. Clips are interspersed throughout, including: an excerpt from "Sesame Street" (1969-); a political commercial from 1964 known informally as "Daisy"; a 1968 clip of Walter Cronkite on the "CBS Evening News" featuring his famous comments about the Vietnam War; and an excerpt from the Youtube video "Kony 2012" (2012).
Details
- NETWORK: N/A
- DATE: May 2, 2012 7:00 PM
- RUNNING TIME: 1:27:42
- COLOR/B&W: Color
- CATALOG ID: 107530
- GENRE: Seminars
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- Rene Reyes … Host
- Renee Hobbs … Moderator
- Eli Attie … Panelist
- Bill Carrick … Panelist
- Dan Schnur … Panelist
- Steven Luckert … Panelist
- Michael Sarid … Guest
- Walter Cronkite