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CASTLEMAINE XXXX DRAUGHT LAGER BEER: SHARKS {ART DIRECTORS CLUB, 1987: 66TH ANNUAL EXHIBITION}
Summary
In this commercial for Castlemaine XXXX Draught Lager beer, two men are shown hiking in the Australian Outback. One of the men slips down an embankment and his six-pack of beer falls into a shallow lake. As he wades into the water to retrieve his brews, he asks his friend if there are any sharks in these waters. "No," his friend replies, "the crocodiles ate all the sharks." Slogan (supered): "Australians wouldn't give a Castlemaine XXXX for anything else."
Details
- NETWORK: N/A
- DATE: November 30, 1985
- RUNNING TIME: 0:00:30
- COLOR/B&W: Color
- CATALOG ID: AT:21858.041
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- London R.S.A. … Production Statement
- Louise Kidman … Producer
- Freya Noble … Producer
- John Marles … Director
- Jeff Stark … Creative Director
- Paul Arden … Creative Director
- James Lowther … Copywriter
- Peter Gibb … Art Director
- Moke Melloy … Camera, Production Statement
- Rush Cutters … Editor