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SUGAR-FREE DR PEPPER: EXERCISE {ART DIRECTORS
CLUB, 1979: 58TH ANNUAL EXHIBITION, REEL 2 OF 4}

Summary

In this commercial for Sugar-Free Dr Pepper, an aerobics instructor and her students explain in a jingle that they dislike the aftertaste in most diet colas. "But then we tried Sugar-Free Dr Pepper," the teacher says. "It tastes terrific." Slogan (supered and in jingle): "Sugar-Free Dr Pepper. Tastes fattening, but it's not."

Details

  • NETWORK: N/A
  • DATE: November 30, 1977
  • RUNNING TIME: 0:00:30
  • COLOR/B&W: Color
  • CATALOG ID: AT:22429.028
  • GENRE: N/A
  • SUBJECT HEADING: N/A
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

  • Bianchi Films (New York) … Production Statement
  • Steve Hendrickson … Production Statement
  • HEA (New York) … Music (Misc. Credits)
  • Diane Flynn … Producer
  • Judith Stevens … Producer
  • Virginia Cotts … Producer
  • Edward Bianchi … Director
  • Frank DeVito … Creative Director
  • Ken Blancato … Copywriter
  • John Lucci … Art Director
  • Bob Bailen … Camera
  • Jerry Bender … Editor
  • Dave Behrke … Composer
  • Susan Hamilton … Music (Misc. Credits)
  • Arlene Philips … Choreographer
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