NIKE: {WIEDEN AND KENNEDY PRESENTATION REEL}
Summary
This reel focuses on the innovative advertising for Nike Inc. by the agency of Wieden & Kennedy, which is based in Portland, Oregon. Wieden & Kennedy's Nike work has been widely praised for technical innovations, creativity in art direction and copywriting, and for effective use of celebrity endorsers and rock music. The following commercials are included on this reel: "Bo Knows," featuring Bo Jackson and bluesman Bo Diddley; "Hare Jordan," which combines the animated antics of Bugs Bunny with live action featuring Michael Jordan; "Instant Karma," incorporating the song of the same name by John Lennon; "Bad Things," featuring Dennis Hopper in the role of a crazed football fanatic; "The Charles Barkley Show"; "Tennis Lesson," which combines a 1950s instructional film about tennis etiquette with live action featuring John McEnroe and Andre Agassi; "Kids & Kubs," which features a senior citizens softball team; and the award-winning "Heritage." Other celebrities featured include Spike Lee, David Robinson and George Foreman. For individual commercials, refer to record numbers AT:30821.001 through and including AT:30821.014.
Details
- NETWORK: N/A
- DATE: November 30, 1999
- RUNNING TIME: 0:12:10
- COLOR/B&W: N/A
- CATALOG ID: AT:30821
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A