Transforming the Digital Media Space from the Inside Out
11:30 am to 12:15 pm PT / 2:30 to 3:15 pm ET
The global digital media world has changed rapidly since the pandemic. Many companies have been forced to reevaluate their strategies and reinvent their business models. Adriana Cisneros, CEO, Cisneros and Walter F. Ulloa, Chairman & CEO, Entravision Communications join renowned journalist Jorge Ramos for a discussion of how their companies have pushed the boundaries and transformed from within, their transition from linear broadcast media companies to digital, and how they are creating the future of the Latinx digital media space.
Walter F. Ulloa
Chairman & CEO
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Adriana Cisneros is CEO of Cisneros, a privately held company with over 90 years’ experience operating businesses globally. The company today has three divisions: Cisneros Media, Cisneros Interactive and Cisneros Real Estate.
Cisneros Media produces and distributes entertainment content across all platforms worldwide. Its over-the-air and pay TV network reach over 50 million subscribers in the US, Latin America, the Caribbean and Spain.
Cisneros Interactive is the leading independent digital advertising company in Latin America, with offices and sales teams in 15 countries in Latin America. It represents brands such as Facebook, Spotify and LinkedIn and sells its proprietary solutions in mobile and audio with JustMob and Audio.Ad respectively.
Cisneros Real Estate is responsible for the strategic positioning of the company’s real estate portfolio. Tropicalia, a sustainable luxury resort development in the Dominican Republic, is currently under development and the most significant undertaking of Cisneros Real Estate.
AST&Science, Cisneros’ latest investment, aims at bringing worldwide connectivity through LEO satellites.
Adriana is President of the Fundación Cisneros, a not-for-profit organization, dedicated to improving access to education in Latin America. She is on the board of MoMA’s Latin American Acquisitions Committee (LACF) and is a member of the Advisory Committee of the Cisneros Institute at MoMA. She is a Director and Trustee of the Paley Center for Media. Adriana is also a Board Member of Mattel, Inc., Parrot Analytics, the Knight Foundation and University of Miami. Adriana is a member of the Citibank Private Bank Latin American Advisory Board and an Advisory Board Member and Head of Strategy for AST & Science. Adriana is also an Advisory Board Member of TheVentureCity and recently joined the Mission Advancement Corp.’s Strategic Advisory Board.
Adriana holds a BA from Columbia University (2002) and a Master’s Degree in journalism from New York University (2005). Adriana is a Henry Crown Fellow, a Term Member at the Council of Foreign Relations and is also a graduate of Harvard Business School’s Program for Leadership Development (PLD – 2010).
Walter F. Ulloa
Chairman & CEO
Walter F. Ulloa is the Chairman and Chief Executive Officer of Entravision Communications Corporation, a diversified global media and advertising technology company that reaches and engages U.S. Latinos and audiences in global markets including Mexico, Latin America and Spain.
Entravision provides integrated media and marketing solutions using its comprehensive portfolio of television, radio and digital media and advertising platforms. Entravision has 56 television stations and is the largest affiliate group of both the Univision and UniMás television networks. Entravison also owns and operates 49 primarily Spanish-language radio stations featuring nationally recognized talent. Entravision’s digital media properties and advertising technology platforms deliver performance-based solutions and data insights.
Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
With over 30 years of experience in Spanish-language television and radio in the United States, Mr. Ulloa has held his position as Chairman and Chief Executive Officer of Entravision since its inception in 1996. From 1989 to 1996, Mr. Ulloa was involved in the development, management and ownership of the predecessor media entities to Entravision.
Mr. Ulloa was appointed by President Obama to the Board of Trustees of the John F. Kennedy Center for the Performing Arts in Washington D.C. Mr. Ulloa is a member of the Board of Directors of the Los Angeles Music Center and the LA84 Foundation. He is also a member of the Board of Directors of the US/Mexico Foundation.
Mr. Ulloa is a graduate of the University of Southern California (1970) and Loyola Law School in Los Angeles (1975). Mr. Ulloa lives with his wife Alexandra Seros in Pacific Palisades, California. Alexandra Seros is an accomplished screenwriter and holds a Ph.D. in Cinema Media Studies from UCLA. Their son, Bruno Seros-Ulloa, recently graduated from Cornell University and is working in the Television industry in Los Angeles, CA.
Jorge Ramos is considered one of "the 25 most influential Hispanics in the United States" and was on one of the covers of TIME magazine in 2015 dedicated to the "100 most influential people in the world." Since November 3, 1986, he has been the main conductor of the Univision Newscast in the United States, the one with the greatest impact on the Hispanic community in the United States.
And since September 2007 he is the host of the weekly program, Al Punto, where he interviews the political figures of the moment and analyzes the news of the week. And as of 2013 he works for the English chain Fusion. His talk show is called Show Me Something.
As host of Noticiero Univision, Ramos has covered five war conflicts (El Salvador, the Persian Gulf, Kosovo, Afghanistan and Iraq), numerous historical events - the terrorist acts of September 11, 2001, the fall of the Berlin Wall, the end of apartheid in South Africa, the disintegration of the Soviet Union, Ibero-American summits, guerrilla movements in Chiapas and Central America, elections in almost the entire continent and natural disasters, including the catastrophe caused by Hurricane Katrina. Ramos has participated in several presidential debates. He has interviewed some of the most important political and cultural figures of our time (Barack Obama, Bill and Hillary Clinton, George W. Bush, George Bush, John Kerry, Mitt Romney, John McCain, John Edwards, Al Gore, Fidel Castro, Hugo Chávez, Calderón, Fox, Zedillo).
In addition to his work at Noticiero Unvision, which airs in the United States and 13 Latin American countries, Ramos writes a weekly column in more than 40 newspapers in the hemisphere (distributed by The New York Times Syndicate). He has published twelve books. The last one is “Without Fear; Lessons from Rebels ”. Ramos has won 10 Emmys and the prestigious Walter Cronkite Award in 2017.
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