MC Breakfast Panel: Branded Entertainment
8:30 – 10:00 AM
As traditional media companies adjust their business and advertising models and new technologies and platforms change the way content is consumed, developing new revenue streams is crucial. Branded entertainment has become a billion-dollar business over the last few years and we'll look to explore the risks and strategies of product integration and product placement.
Sonia Borris, SVP, Marketing & Operations, Warner Bros. Worldwide TV Marketing
Tom Meyer, President, Davie-Brown Entertainment
Gary Scott Thompson, Executive Producer/Showrunner, Knight Rider
Cynthia Littleton, Deputy Editor, News Development, Variety
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Featuring candid conversations with the best minds in the industry, the Paley Media Council offers events covering the full spectrum of media businesses for an exclusive membership audience.
International Council Summit
Co-chaired by Frank A. Bennack, Jr. and Henry A. Kissinger, this is an invitation-only membership community comprised of the world’s most important entertainment, media, and technology executives.