Value, Engagement and Trust in the Era of Social Entertainment

Edelman Study Results

Results presented by:

Gail Becker
President, Western Region and Chairman, Canada and Latin America
Edelman

What happens to the perceived value of entertainment when it can be consumed in so many different ways and across so many different platforms? How should entertainment content providers engage with and earn the trust of their consumers? Please join us for a discussion on these topics and many others facing the industry.

Gail presented the findings of Edelman's annual Trust in the Era of Social Entertainment survey, which looked at:

• Consumer behavior in the era of social entertainment
• How consumers value entertainment content across platforms and providers
• The influence of social media and the changing definition of ‘entertainment'
• The impact technology is having on engagement, distribution and privacy
• Consumer attitudes toward changing revenue models

The presentation was followed by a moderated panel discussion with:

Gail Becker
President, Western Region and Chairman, Canada and Latin America
Edelman

Andy Marks
General Manager, MATTER
Edelman Sports & Entertainment

Roger Mincheff
SVP, Branded Entertainment for Digital Content
Fox Filmed Entertainment

Kim Moses
Partner, Sander/Moses Productions
Partner, SLAM Internet

Lisa Napoli (Panel Moderator)
Author
Former Reporter for Marketplace, New York Times & MSNBC

This event was exclusive to Media Council members and other invited guests. To find out if you're eligible to join the Media Council, contact Stephanie Kousoulas at 212-621-6732 or mediacouncil@paleycenter.org.

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