Roundtable Breakfast

Trust in the Entertainment Industry: Consumer Behavior in an Era of Social Entertainment

May 25, 2010
8:15 – 9:45 AM
Los Angeles

Trust in the Entertainment Industry: Consumer Behavior in an Era of Social Entertainment

Presented by:
Gail Becker
Global Head, Digital Entertainment and Technology Practice
President, Western Region and Chairman, Canada and Latin America

Gail will present the results of Edelman's fifth annual study that measures consumer perceptions and trust in the entertainment industry. Included among the data revealed in the study:

  • The perceived value of content across platforms and providers
  • The influence of social media and the changing definition of ‘entertainment'
  • The impact technology is having on entertainment, distribution and privacy

The presentation will be followed by a moderated discussion and a Q&A with the audience.

Each member of the audience will receive a copy of the study.

Discussion moderated by: Dawn Chmielewski, Staff Writer, Los Angeles Times 

Gail Becker bio: 

As Global Head, Digital Entertainment and Technology Practice and President of the Western Region based in Los Angeles and Chairman of Canada and Latin America, Gail Becker brings a breadth of experience encompassing consumer marketing, technology, public affairs and entertainment, where she has proven herself a driving force in meeting challenges associated with today's marketplace.

Throughout her tenure with Edelman, Gail has leveraged her expertise in digital entertainment by serving as strategic counsel on a broad range of clients including the Motion Picture Association of America, the National Association of Broadcasters, The Recording Academy, Warner Bros., Starbucks and Microsoft Corporation.

Gail joined Edelman after serving as vice president of communications at Warner Home Entertainment where she was charged with spearheading the global public relations launch of the DVD format on behalf of Warner Bros. and Time Warner, leaders in development of the technology. Throughout several controversial format and copyright battles, she served as the primary PR strategist and spokesperson for the companies.

Prior to joining Warner, Gail was West Coast correspondent and bureau chief for the Medical News Network operating from Los Angeles. There, she reported on health-related issues, policy and medical breakthroughs affecting the healthcare industry.

Before returning to Los Angeles in 1994, Gail received a political appointment in the first Clinton administration to serve as director of communications for the U.S. Department of Health and Human Services under Donna Shalala. There, she developed and implemented communications programs to promote the agency and its divisions, including the FDA and Centers for Disease Control. Prior to that post, she served as a member of the national press staff and as the primary on-site satellite producer for candidates Bill Clinton and Al Gore during their '92 presidential campaign. 

Gail began her career as an on-air broadcast journalist in local news and then as a correspondent in Washington, D.C., primarily covering Capitol Hill and The White House.

Gail holds a bachelor's degree in political science from the University of California Los Angeles and a master's in journalism from Northwestern University.  

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