Keep Holdings + Paley Media Council Present

The Next Big Thing in Mobile Advertising

Wednesday, June 12, 2013
6:00 pm to 9:00 pm
New York

As consumers spend more and more time using mobile devices, marketers are racing to reach them via mobile advertising—an emerging medium that is wide open for innovation. On June 12 we focused on the Next Big Thing in Mobile Advertising, with an evening of high-level discussion and dynamic presentations from breakout startups. The program featured a panel of senior executives and decision-makers discussing the latest developments in mobile advertising, followed by presentations and product demos from innovative startups in the field.

PaleyNextBigThing is a series of quarterly gatherings designed to showcase new entrants and disruptors in the media, entertainment, and technology spaces by bringing them together with established leaders and investors in those industries. A mix of elevator pitches, open debate, and cocktail conversation, the PaleyNextBigThing provides a forum for rising innovators and entrepreneurs to meet the pioneers and pillars of the media industry. This event was streamed live with our partners at

"The Truth about Mobile Advertising," Laura Simpson, Global Director, McCann Truth Central

- Jon Kaplan, Managing Director, US Sales, Google Inc.
- Chia Chen, SVP/ North American Mobile Practice Lead, Digitas
Moderated by: Geoffrey Sands, Director and Leader, North American Media and Entertainment, McKinsey & Company

Moderated by: Scott Kurnit, Founder, Chairman, and CEO, Keep Holdings



Adelphic Mobile
Adelphic Mobile enables efficient buying and selling of targeted mobile media at scale through the powerful and intelligent Predictive Data Platform™.
Presenter: CEO Michael Collins

Learn more about Adelphic Mobile



Through its adtivity platform, appssavvy enables leading web, social, and mobile publishers to unlock and create new display advertising opportunities reaching people as they perform activities.
Presenter: Cofounder and CEO Chris Cunningham

Learn more about appssavvy 



LocalResponse leverages the hundreds of millions of public posts across social media each day to make ads more relevant and contextual for national brands and agencies.
Presenter: Cofounder and CEO Nihal Mehta

Learn more about LocalResponse


This event is open to Paley Media Council and GENERATOR members, invited guests, and ticket holders. To find out if you're eligible to join the Media Council, contact Stephanie Kousoulas at 212-621-6732 or mediacouncil@paleycenter.orgFor information about upcoming Paley Media Council events, click hereTo learn more about past Paley Media Council events, click here.





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The Next Big Thing is sponsored by