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Paley Center to Livestream The Next Big Thing in Mobile Advertising on Wednesday, June 12th at 6:30pm

Monday, June 10, 2013

New York, NY June 10, 2013—According to a recent Business Insider story, the average American will soon be spending up to 16 hours a day on their mobile devices, yet companies only spend a fraction of their budgets on mobile advertising. Why? And how will that change? 

The Next Big Thing series returns to the Paley Center on June 12th with a focus on innovation in Mobile Advertising. This event will be streamed live with our partners at Sponsored by Keep Holdings, the Next Big Thing series introduces emerging entrepreneurs to the Paley Center's community of industry leaders.

The Next Big Thing in Mobile Advertising will include a panel of senior executives and decision-makers discussing the latest developments in mobile advertising, followed by presentations and product demos from innovative companies in the field.

The program and live stream begin at 6:30pm, with a brief presentation by Laura Simpson, Global Director, McCann Truth Central called "The Truth about Mobile Advertising."   The following session will feature Jon Kaplan, Managing Director, US Sales, Google Inc.; Chia Chen, SVP Mobile, Digitas; and moderator Geoffrey Sands, Director and Leader, North American Media and Entertainment, McKinsey & Company in conversation about the latest developments in mobile advertising. Keep Holdings Founder, Chairman, and CEO Scott Kurnit, who will moderate as the startups pitch their company and take questions from the audience.

The following companies are scheduled to present on June 12th:

•    Adelphic Mobile
Adelphic Mobile enables efficient buying and selling of targeted mobile media at scale through the powerful and intelligent Predictive Data Platform™.
Presenter: CEO Michael Collins

•    appssavvy
Through its adtivity platform, appssavvy enables leading web, social, and mobile publishers to unlock and create new display advertising opportunities reaching people as they perform activities.
Presenter: Cofounder and CEO Chris Cunningham

•    LocalResponse
LocalResponse leverages the hundreds of millions of public posts across social media each day to make ads more relevant and contextual for national brands and agencies.
Presenter: Cofounder and CEO Nihal Mehta

Admission is free for members of the Paley Center's Media Council and Generator communities, and open to registered ticketholders. Buy tickets at Ticketweb.

The event will also be live-streamed via at /mc-nextbigthing-june12. Join the conversation on Twitter using the hashtag #PaleyNext.

Josh Sapan, President and CEO, AMC Networks Inc.

A mix of elevator pitches and high-level conversation, Next Big Thing gatherings feature short presentations by entrepreneurs outlining their businesses and strategies for success followed by intimate discussion with a select audience drawn from the Paley Center's Media Council and other leaders and innovators in the new media, technology, and venture capitalist communities.

The Next Big Thing advisory board is chaired by Scott Kurnit and includes Wendy Clark, SVP, Integrated Marketing and Communications Capabilities, Coca-Cola; Betty Cohen, Founder & President, Betty Cohen Media Consulting; Kay Koplovitz, Paley Center board member and founder and CEO, Koplovitz & Co.; Alan Patricof, founder and managing director, Greycroft LLC; David S. Rose, CEO, Gust; Clay Shirky, author and associate professor, NYU's Interactive Telecommunications Program; Yossi Vardi, chairman, International Technologies; and Fred Wilson, managing partner, Flatiron Partners and Union Square Ventures.