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STREN FISHING LINE: FRACTURED FAIRY {ADWEEK: BEST
SPOTS OF JANUARY 1995}

Summary

In this commercial for Stren fishing line, two children are shown standing on a theatrical stage. Behind them, scenery has been painted to suggest a spooky enchanted forest. "Oh no, I think we're lost," a little girl exclaims. "Whatever shall we do?" Suddenly a fairy godmother appears, hovering above their heads on a string like Peter Pan. Unfortunately, the string breaks and she falls to the ground with a crash. "Should have used Stren," the announcer observes. Slogan (supered): "Stren. The most dependable fishing line in the world."

Details

• NETWORK: N/A
• DATE: December 31, 1994
• RUNNING TIME: 0:00:30
• COLOR/B&W: Color
• CATALOG ID: AT:36131.021
• GENRE: N/A
• SUBJECT HEADING: N/A
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• Young & Company … Production Statement
• Brynn Hausmann … Producer
• Jim Lotter … Director
• Kerry Casey … Creative Director
• Frank Haggerty … Creative Director, Art Director
• Jim Nelson … Copywriter

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