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MINOLTA: EXPLOSION {ART DIRECTORS CLUB, 1978: 57TH
ANNUAL EXHIBITION, REEL 7}

Summary

In this commercial for Minolta, the announcer explains that the 110 Zoom SLR is a new, truly revolutionary camera from Minolta. The announcer declares that the 110 Zoom SLR combines the best features of 35-millimeter reflex cameras with the simplicity and light weight of cartridge cameras. Meanwhile, in slow motion, a pair of 35-millimeter cameras explode and, as the pieces fall back into place, they form the new Minolta 110 Zoom SLR. Slogan (supered): "110 Zoom SLR. There's never been a camera like it. Minolta."

Details

  • NETWORK: N/A
  • DATE: 1977
  • RUNNING TIME: 0:00:30
  • COLOR/B&W: Color
  • CATALOG ID: AT:22422.004
  • GENRE: N/A
  • SUBJECT HEADING: N/A
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

  • Loebel Productions, Inc. … Production Statement
  • Editing Concepts … Production Statement
  • Marc Mayhew … Producer, Creative Director, Art Director
  • Herbert Loebel … Director
  • Dick Lavsky … Music (Misc. Credits)
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