International Council 2012

IC2012 Madrid Hosts & Copresenters

KNOWLEDGE PARTNERS COPRESENTERS PARTICIPANTS 
A-M M-Y 
CONVENERS  

PRISA is the world's leading Spanish and Portuguese-language media group in the fields of education, information and entertainment, thanks to its multi-channel offer of high-quality products. Present in 22 countries, it reaches more than 50 million users through its global brands El País, 40 Principales, Santillana and Alfaguara. As market leader in general-interest press, free-to-view and pay TV, spoken-word and music radio, education and publishing, it is one of the world's most profitable media groups and possesses an extraordinary portfolio of assets. Its presence in Brazil and Portugal and among the growing Hispanic community in the US has given the group an Ibero-American dimension and has opened up a potential global market of 700 million people. For more information, please visit www.prisa.com.

undefinedJuan Luis Cebrián

Chairman, El País
Chief Executive Officer, PRISA

Juan Luis Cebrián is the CEO and chairman of the executive committee of the Spanish media group PRISA, as well as vice president of Prisa TV and chairman of the daily newspaper El País. Prisa is the largest group in education, communication, media and entertainment fields in the Spanish and Portuguese speaking worlds, present in twenty-two Latin American countries. Cebrián was managing editor and deputy editor in chief of Madrid dailies Pueblo and Informaciones, to be later appointed head of the news services of Spanish public television (TVE). In January 1976, he became the founding editor in chief of El País, which has been the leading paper for more than three decades not only in Spain but in the whole Spanish-speaking market. From 1986 to1988, he was also president of the International Press Institute (IPI). In October 1988, he took over as chief executive officer of El País and Grupo Prisa. He was named chairman of the executive committee of the board of Prisa in December 2008, and recently appointed chairman of El País. He is a graduate from the Official School of Journalism and from the Complutense University of Madrid. He also studied philosophy. Cebrián is a steady member of the Royal Spanish Academy since 1996 and has authored numerous books both of fiction and essays.

undefinedKamal Bherwani

Chief Digital Officer and Managing Director
Grupo PRISA

In January 2010, Kamal Bherwani was appointed as chief digital officer and managing director at Grupo PRISA. As the CDO for the Group, he has overall responsibility for all digital strategy and innovation, including PRISA’s digital sales strategy, digital distribution and content management platforms, internal technology, and all technology partnerships. In this role, he is responsible for transforming the business model of PRISA’s different business units, the goal being to develop these in a context of rapid technological change and to provide a more personalized experience for the Group’s tens of millions of consumers. Bherwani’s career path spans over twenty-two years of technology and operational experience. Most recently, he served as the CIO for Health and Human Services and executive director of HHS-Connect for the City of New York, where he implemented several award-winning initiatives that have been globally and nationally recognized. He has served as chief information officer of multi-billion dollar enterprises, both in the public and private sectors, as well as CEO and board member of various technology, investment, and non-profit organizations. 

undefinedRosalía Lloret

Chief Digital Officer
PRISA News

Rosalía Lloret is chief digital officer at PRISA News (publisher of El País, AS, Cinco Días and leading magazines such as Cinemania and Rolling Stone) and member of its executive board since September 2011. Previously, she was CDO and member of the board of Unidad Editorial, publisher of El Mundo. Before her incorporation to Unidad Editorial, Lloret worked as head of interactive media at RTVE and was a member of the executive board of the corporation since 2007. At this position Lloret was responsible for the creation of the new interactive media division of the Spanish public broadcaster, the launch of the revamped internet site (www.rtve.es), and the design of RTVE's strategy across online, mobile, and iTV. She has a degree in journalism (Universidad Complutense), and master degrees in global politics (London School of Economics), journalism (Escuela de El País) and international relations (Instituto Ortega y Gasset). Personally involved in the establishment and development of some of the pioneering Spanish websites, Lloret was head of content in the original team that designed Terra.es (Telefónica) and cofounder of Ya.com (Orange), where she held the position of chief content officer, as well as sitting on the executive board (1999-2004). Lloret began her professional career at the business paper Cinco Días and the magazine Autopista. 

undefinedJavier Moreno

Director
El País

Javier Moreno Barber was born in Paris in 1963, and graduated from the University of Valencia with a degree in chemical sciences, specialising in industrial sciences. He began his professional career in this field in Germany, but in 1992 he did a masters Degree in journalism, at the Autonomous University of Madrid in conjunction with El País. When he joined the paper, he initially worked in the economy section and then in 1994 he joined the Mexico edition as editor in chief. When he returned to Spain, he joined the international department, where he coordinated the Latin American edition. As a special correspondent, he covered many international events, such as the 1999 elections in Venezuela won by Hugo Chávez. That same year, he was appointed editor in chief of the economy section, where he covered meetings of the International Monetary Fund, the World Bank,and the Davos World Economic Forum. In 2002, Moreno became the paper’s foreign correspondent in Berlin. The following year he was appointed director of the financial newspaper Cinco Días, which is also published by the PRISA Group. He returned to El País in June 2005 as the deputy director of the paper’s Sunday edition. In September of that year he was appointed assistant director of that edition, which includes the sunday supplement El País Semanal. In May, coinciding with the thirtieth anniversary of El País, he was appointed director of El País by Jesús de Polanco. 

undefinedMoisés Naím

Senior Associate and Columnist
Carnegie Endowment for International Peace and El País

Moisés Naím is the chief international columnist for El País, La Repubblica, and is one of the columnists in The Financial Times “A-List.” His weekly column is published in several languages and is carried by all the leading dailies in Latin America. He directs and hosts the television program on global affairs, Efecto Naím, which airs on Sunday nights in the US and Latin America through NTN24/DirecTV. Naím is a senior associate in the international economics program at the Carnegie Endowment for International Peace, where his research focuses on international economics and global politics. The author and editor of numerous books, including, Illicit: How Smugglers Traffickers and Copycats are Hijacking the Global Economy (Doubleday), which was published in fourteen languages and selected by the Washington Post as one of the best books of the year.  A documentary film based on Illicit won a 2009 Emmy award. His new book on power in the twenty-first century will be published this fall. 

Before joining the Carnegie Endowment, Naím was the editor in chief of Foreign Policy for fourteen years. Under his leadership, the magazine relaunched, won the National Magazine award for General Excellence three times, and became one of the world's best known publications in international affairs. Naím’s public service includes his tenure as Venezuela’s minister of trade and industry in the early 1990s, director of Venezuela's Central Bank, and executive director of the World Bank.  He was also a professor of business and economics and dean of IESA, Venezuela's main business school. He is the chairman of the board of both the Group of Fifty (G-50) and of Population Action International, and a member of the board of directors of the National Endowment for Democracy and the International Crisis Group. Naím holds an M.S. and a Ph.D from the Massachusetts Institute of Technology  (MIT).  

undefinedMarcus Vinicius Ribeiro

Grupo PRISA

Based in New York, Marcus Vinicius Ribeiro joined Prisa’s executive team in January 2012. He was the chief operating officer and head of the corporate and legal affairs department of Violy & Co., an M&A investment banking boutique and strategic financial advisory firm with a unique expertise in Ibero-American markets. Ribeiro is a federal attorney (Procurador Federal) – associate attorney general for Brazil. He has a law degree from the Universidade Federal do Rio de Janeiro (UFRJ). He began his career as an investment banker working as a vice president for Santander Investment Securities in the equity capital markets – corporate finance group in New York. After, he joined the North State Group as a managing director. He also worked for the LMDC on the rebuilding of the World Trade Center site and the revitalization of lower Manhattan, coordinating government, international relations and community affairs. In July 2005, Marcus Ribeiro received the Brazilian Federal Attorneys’ Association Medal of Honor for his continuous outstanding work representing the government in legal matters. He is a board member of the Brazil Foundation, a public nonprofit organization that provides financial and technical support to local Brazilian nonprofits in their pursuit of a more equitable society. He participated on the jury selection for the Rita Hauser award – Americans for UNFPA (United Nations Population Fund), where he still contributes with his work. Ribeiro is also a board member of Lakay Pam Foundation and the Community-Word Project. He served as the director of international relations for the social project of Rock in Rio, the largest for profit music festival in the world, with an international social arm. Ribeiro is a member of the Brazilian Bar Association, of the Brazilian Federal Attorneys’ Association and the Brazil American Chamber of Commerce in New York. In September 2010 he was chosen one of the 100 most influential Brazilians in New York by Vogue Brazil magazine. 

undefinedElena Sánchez Ramos

Change Manager
PRISA Digital

Elena Sánchez Ramos is the change manager of the PRISA Digital team. She is responsible for leading the transformation between the business units of the group and the digital team. She has a degree in spanish philology and a master in journalism from UAM. Sánchez Ramos began her career as a language and literature professor at Ottawa University. She later became editor at Cadena SER, then joined Telemadrid, where she participated in the launch of Madrid Directo, a television show she managed from 1994 to 1996. She then took over all programming responsibilites for the channel. From 1999 to 2001 she served as manager of information services of Telemadrid. In 2001 she incorporated CANAL+ as antenna director. In 2004 Sogecable created the new open channel of PRISAGroup. Sánchez Ramos oversaw the launch of the new channel, and remained content manager of Cuatro until the transfer to Tele5. After an eighteen year television career, Sánchez Ramos joined the PRISA Digital Team in 2011.

The Paley Center for Media's International Council (IC) is a traveling, independent forum dedicated to providing common ground for the global media industries. Created in 1995, the IC brings together the chief executives of the world's most important media companies to advance the exchange of ideas among these leaders in global media, entertainment, and technology, and to foster community among them.

This is accomplished through both informal and organized discussions on a wide range of critical issues that will define the media and its role in society for generations to come. Past meetings have been held in Rome, Berlin, Madrid, Paris, London, Vienna, Beijing, Cape Town, Montréal, Istanbul, New Delhi, Bangalore, New York, Los Angeles, and California's Silicon Valley.