Nielsen Presents: "An Uncommon Sense of The Consumer"

We invite you to join us at this year’s Advertising Week event where we will present An Uncommon Sense of The Consumer, a series of compelling presentations about what consumers watch and buy, and how these behaviors affect and challenge marketers today. We will bring together the insights and the expertise to help you monitor the marketplace with greater accuracy and form a better understanding of the changing media and consumer landscape. Following the program, we invite you to join us for a cocktail reception.

This event is exclusive to Media Council members and other invited guests. To register for this event, or to find out if you're eligible to join the Media Council, contact Stephanie Kousoulas at 212-621-6732 or mediacouncil@paleycenter.org.

Event Host: Matt O'Grady, EVP, Media Audience Measurement, Nielsen
 
Cross Platform is the New Norm (Presentation)

Today's consumers are not just watching TV anymore, they are using a collection of media devices from TV sets, to laptops to mobile phones to watch, interact and engage with video content. As this new viewing behavior becomes more broadly adopted, looking at TV or online alone does not accurately reflect the most effective way to reach your intended consumer. In this session, we will explore changes in media usage trends and the importance of looking across both TV and online to gather a clearer picture of campaign effectiveness.

Presenter: Patricia McDonough, SVP Planning Policy & Analysis, Nielsen

 
TV Viewers Are Social (Panel)

It’s no secret that TV viewership has become a social activity. As a new show is about to premiere, anticipation builds online and often continues to ebb and flow throughout the season. But how do TV viewership and social media relate to one another? What causes this relationship to vary? Pooling data from 250 TV series over 20 months, we examined the link between online buzz and TV ratings. Topics discussed include how buzz changes across a season and whether a high volume of online conversation about a show as it premieres is a leading indicator of TV ratings.
 
Moderator: Radha Subramanyam, SVP, Media Analytics, Nielsen

Panelists:

• Dave Hudson, CEO, NM Incite
• Avner Ronen, CEO, Boxee
• Kay Madati, Entertainment Strategy Lead, Global Consumer Marketing Group, Facebook
• Kim Luegers, Sr. Director, Mobile and Emerging Media, Pandora

 Women of Tomorrow (Panel and presentation)

While women control the majority of purchasing decisions in a household, their influence is accelerating at historic high levels. This presentation delivers insights from across Nielsen’s 21 country custom research study representing developed and emerging markets. Marketers have a massive opportunity to better connect women with the products they buy and the media technologies they use to make a positive impact both in their lives and to the bottom line. Join us to learn more about how you can take advantage of the changing global woman.
 
Presenter: Sara Erichson, EVP, Client Solutions, Nielsen
 
Panelists:

•  Betsy Frank, Chief Research and Insights Officer, Time, Inc.
•  Ellen Furuya, Senior Director Insights, PepsiCo, Inc.
•  Bob James, SVP Global Consumer Insights, Estee Lauder Companies Inc.
•  Kim Luegers, Sr. Director, Mobile and Emerging Media, Pandora.

For information about upcoming Media Council events, click here.

To learn more about past Media Council events, click here.