For the seventeenth gathering of the International Council, The Paley Center for Media was proud to return to its New York headquarters, where it had met a year prior under quite different circumstances. In 2009, the impact of the global recession and technological change had decimated the advertising market, further fragmented news and entertainment audiences, and threatened the very survival of long established businesses.

In the year since, advertising rebounded significantly; mass audiences returned for the World Cup, Avatar, and other global spectacles; and social media proved to be enablers rather than merely disruptors of legacy businesses. These indicators, among others, inspired the theme “The Rebirth of Media Worldwide” for the 2010 International Council meeting.

Conveners included Nikesh Arora of Google, Carol Bartz of Yahoo!, Jeffrey Bewkes of Time Warner, Philippe Dauman of Viacom, Leslie Moonves of CBS, Rupert Murdoch of News Corporation, Ricardo Salinas Pliego of Grupo Salinas, Prannoy Roy and Radhika Roy of New Delhi Television, Ivan Seidenberg of Verizon, Blair Westlake of Microsoft, Mehmet Ali Yalçindag of Dogan Yayin, David M. Zaslav of Discovery and Jeff Zucker of NBC Universal. And the principal sponsors were: Booz & Company, Burson-Marsteller, Gustave M. and Rita E. Hauser, The Nielsen Company, O’Melveny & Myers LLP, PricewaterhouseCoopers LLP, and UBS Media & Communications Group.

MEETING AGENDA – DAY I
WEDNESDAY, NOVEMBER 17

1:30 to 2:00 pm

Registration and check-in

2:00 to 5:15 pm
Opening Sessions of the International Council 
At The Paley Center for Media, 25 West 52 Street

2:00 to 2:15 pm - Welcome Remarks by Frank A. Bennack, Jr., Vice Chairman and CEO, Hearst Corporation, and Chairman, The Paley Center for Media; and Pat Mitchell, President and CEO, The Paley Center for Media

2:15 to 3:00 pm - Convener Session: A Conversation with Jeff Bewkes

3:00 to 3:20 pm - Break

3:20 to 3:30 pm - Overview of the Media Landscape with Marcel Fenez, Global Leader, Media and Entertainment, PricewaterhouseCoopers

3:30 to 4:15 pm - The New Age of Global Advertising: A Conversation with Michael Roth, Chairman and CEO, Interpublic Group and Nikesh Arora, President Global Sales Operations and Business Development, Google

4:15 to 4:45 pm - The Art of the Deal: Gordy Crawford and John Malone

4:15 to 7:00 pm
Cocktails at the Paley Center for Media
Master of Ceremonies: Frank A. Bennack, Jr., Vice Chairman and CEO, Hearst Corporation, and Chairman, The Paley Center for Media

MEETING AGENDA – DAY II
THURSDAY, NOVEMBER 18

8:30 to 9:00 am
Registration and check-in 

9:00 am to 12:15 pm
Morning Sessions
At The Paley Center for Media, 25 West 52 Street 

9:00 to 9:05 am - Morning Welcome by Frank A. Bennack, Jr., Vice Chairman and CEO, Hearst Corporation, and Chairman, The Paley Center for Media 

9:05 to 9:35 am - Convener Session: A Conversation with Ivan Seidenberg, Chairman and CEO, Verizon Communications; and Peter Chou, CEO, HTC

9:35 to 10:30 am - Content Across Borders and Across Platforms: A Discussion
Interviewer: Stephanie Mehta, Fortune
Panelists: Blair Westlake, CVP, Media and Entertainment, Microsoft
Craig Moffet, Analyst, Sanford and Bernstein
Reed Hastings, CEO, Netflix 
Lauren Zalaznick, President, Women and Lifestyle Entertainment Networks, NBC Universal

10:30 to 10:50 am - Break 

10:50 to 11:35 am - Conversation
Panelists: Anne Sweeney, Co-Chair, Disney Media Networks and President, ABC/Disney
Ricardo Salinas, Chairman, Grupo Salinas
Strauss Zelnick, CEO, Take Two Interactive 

11:35 to 12:15 pm - Conversation with Les Moonves

12:30 to 1:45 pm ‘21’ Club Luncheon
At the ‘21’ Club, 21 West 52 Street 
Featuring a Conversation with Mayor Bloomberg  

8:30 to 9:00 am
Registration and check-in 

9:00 to 11:00 am
Morning Sessions
At The Paley Center for Media, 25 West 52 Street 

9:00 to 9:05 am - Morning Welcome by Frank A. Bennack, Jr., Vice Chairman and CEO, Hearst Corporation, and Chairman, The Paley Center for Media 

9:05 to 9:30 am - Around the world updates from a select group of delegates
Interviewer: Pat Mitchell

9:30 to 10:00 am - The News Scenario: One on one with Clay Shirky and Frank Rich 

10:00 to 11:00 am - The Hunt for the Next Big Thing in News
Moderator: Clay Shirky 

11:00 to 11:20 am - Networking Break 

11:20 to 12:15 pm - Convener Session: A Conversation with Jeff Zucker, President and CEO, NBC Universal 

12:30 to 1:45 pm
‘21’ Club Luncheon
At the ‘21’ Club, 21 West 52 Street 
Featuring a One-on-One Conversation with Rupert Murdoch, Chairman and CEO, News Corp

Concluding Remarks by Pat Mitchell, President and CEO, The Paley Center for Media, and Frank A. Bennack, Jr., Chairman, The Paley Center for Media, and Vice Chairman and CEO, Hearst Corporation

International Council meeting concludes

MEETING AGENDA – DAY III 
FRIDAY, NOVEMBER 19

2:10 am to 4:00 pm
Afternoon Sessions
At The Paley Center for Media, 25 West 52 Street 

2:10 to 2:30 pm - ThinkSocial Awards
Presented by Facebook, Meebo, PepsiCo, and the Loreen Arbus Foundation

2:30 to 3:15 pm - Social Networking Panel
Moderator: David Kirkpatrick
Panelists: David Fischer, VP of Advertising and Global Operations, Facebook
Marc S. Pritchard, Global Marketing & Brand Building Officer, Proctor and Gamble 
Soraya Darabi, Product Lead, drop.io
Dennis Crowley, CEO, Foursquare

3:15 to 3:30 pm - Break 

3:30 to 4:00 pm - Convener Session: A Conversation with David Zaslav and Steve Burke   

7:00 to 10:00 pm - Chairman’s Dinner at Hearst Tower
At 300 West 57 Street at Eighth Avenue
Sponsored by Hearst Corporation
Master of Ceremonies: Frank A. Bennack, Jr., Vice Chairman and CEO, Hearst
Corporation, and Chairman, The Paley Center for Media