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  People-Based Marketing: How Technology Is Changing the Game in Customer Experience

  Next Big Thing People-Based Marketing: How Technology Is Changing the Game in Customer Experience Oct 30, 2018 6:30 – 8:00 PM New York Paul Papas, Global Leader, Digital Strategy & IBM iX, IBMDonna Speciale, President, Turner Ad SalesTim Spengler, President, M1 US, Dentsu Aegis NetworkJennifer Storms, Chief Marketing Officer, NBC Sports GroupMore than anything brands and their chiefs in command want to understand their audiences, create communities, and cultivate customer loyalty. All brands are seeking a direct customer relationship. Gone are the days where a one-size-fits-all ad model exists. More
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  Predicting Trends for 2019

  Next Big Thing Predicting Trends for 2019 Dec 11, 2018 6:00 – 7:30 PM New York The intersection of media, entertainment, marketing, and technology has become the world’s most frenetic junction with more than $800 billion changing hands each year as companies seek to master the new innovations. All are vying for the most elusive commodity on the planet: people’s attention. Navigating this constantly morphing landscape requires agility and an ability to intuit what’s next. More
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  Cocktails & Conversation with Connie Orlando, EVP & Head of Programming, BET

  PALEY DIALOGUE Cocktails & Conversation with Connie Orlando, EVP & Head of Programming, BET Feb 21, 2019 6:15 – 8:00 PM PT Los Angeles Cocktails & Networking: 6:15 pm Program: 7:00 pm BET’s dynamic Executive Vice President and Head of Programming, Connie Orlando, joins us in conversation about her strategies for success at the powerhouse network which has recently announced an ambitious slate of original programs, including the much talked about adaptation of The First Wives Club, a new Soul Train–inspired drama series, and projects from Halle Berry, Lena Waithe,… More
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  The Best of CES 2019

  PALEY DIALOGUE The Best of CES 2019 Jan 15, 2019 6:30 – 9:00 PM ET New York Join the Paley Center for Media as we welcome a panel of leading tech experts to discuss the newest trends and most exciting products coming out of CES 2019, followed by exciting demonstrations of some of the coolest gadgets and innovations that you won't want to miss! More

• Brand Resources

  . Element[data-element-id='welcome-to-the-paley-center-for-media-brand-resources-664'] . element-text-color { color: #000000; } Welcome to The Paley Center for Media Brand Resources The Paley Center for Media's graphic design system consists of two parts: Our basic identity guidelines and our house style guidelines. The identity guidelines provide detailed instruction on how to treat the basic elements of our visual style: lock-up, branded affairs/entities, color palette, and selected typefaces. Our house style expands upon our identity system to include a distinct photography style, gradient background treatments, a supergraphic, window device, and composition grid. More

• eNews Sign-up

  Welcome to the Paley Center community! Sign up for the Paley eNews and be the first to know about all the upcoming events at Paley. Your privacy is important to us. To learn more about how we use your information, please read the Paley Center Privacy Policy at paley. me/privacy. SAMPLE NEWSLETTER: More

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  Sitemap Visit Paley New York Directions Calendar of Events Paley@Home Paley Front Row PaleyFest LA PaleyFest Fall TV Previews PaleyFest NY PaleyImpact Membership Individual+ / Family Corporate Renew Paley Media Council Upcoming Events Media Council Membership International Council Paley Education | Education@Home Host an Event About Paley Paley Archive "Lost" TV and Radio Programs Press Room Career Contact Us Shop Brand Resources Donate Paley Safety Guidelines Copyright Terms of Service Privacy Policy Credits Back to Top More
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  The Power of Gaming and Interactive Entertainment

  PALEY DIALOGUE The Power of Gaming and Interactive Entertainment Oct 17, 2019 7:30 – 9:00 AM ET New York Introduction: Joost van DreunenManaging Director SuperData, A Nielsen CompanyJoost is one of the most prominent games industry researchers and teaches business model innovation in interactive entertainment at NYU Stern School of Business. He is co-founder of SuperData Research, acquired by Nielsen (NYSE: NLSN) in August 2018. Joost has almost two decades of experience in video games and creative industries. He publishes a weekly editorial called SuperJoost Playlist. More
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  Experiential Marketing: Creating Experiences Beyond the Logo

  PALEY NEXT BIG THING Experiential Marketing: Creating Experiences Beyond the Logo Oct 23, 2019 6:30 – 8:00 PM ET New York Amy FergusonExecutive Creative DirectorTBWA\Chiat\Day New YorkInspired by simple and relatable creative ideas, Amy Ferguson joined TBWA\Chiat\Day New York as Executive Creative Director in March 2018. She works across a broad range of businesses and industries, including adidas, Brooklyn Film Festival and TD Bank, and has received widespread recognition for her work. More