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• The Fine Art of Persuasion: Television and Advertising

  < PALEYEDUCATION : Onsite/Online ClassesGrades 5–12Class DescriptionWhat is advertising, what is its goal, and what are its methods? How do images and sounds combine to make a point or sell a product, and how have these changed over time? Through careful analysis, students will discover the persuasive techniques developed to capture a viewer's attention in order to promote a product or idea. All classes are interactive, with guided discussion designed to encourage active observation and critical thinking. More

• The Thirty-Second Candidate: Political Advertising on Television

  < PALEYEDUCATION : Onsite/Online ClassesGrades 9–12Class DescriptionThis class uses the Paley Center's collection of political advertisements from the past fifty years to illustrate how candidates attempt to win the hearts, minds, and votes of the American people. Students will focus on techniques of political advertising, target audience and demographics, how advertising conveys leadership, and the role of policy in campaign ads. All classes are interactive, with guided discussion designed to encourage active observation and critical thinking. More

• Red Scare: The Cold War & Television

  < PALEYEDUCATION : Onsite/Online ClassesGrades 10–12Class DescriptionDuring the 1950s television emerged as the most powerful mass medium since the invention of the printing press. At this time, America was gripped with fear and anxiety about the possibilities of war and nuclear threat, and television reflected this paranoia. Through close examination of 1950s television, including news, public service announcements, documentaries, and science fiction programming, this class investigates the ways that television reflected and perpetuated fear and hysteria during the Cold War period, a pivotal moment in modern history. More

• America through the Lens: The Art of the Television Documentary

  < PALEYEDUCATION : Onsite ClassesGrades 10–12Class DescriptionBy examining, comparing, and contrasting documentaries from the Paley Center's collection, students will explore the documentary form to learn how different techniques best serve individual visions and stories. VocabularyAs a group, provide definitions for the following words and concepts, which will be referenced during the class. More
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  Virtual Paley: A Conversation with Steve Huffman, Co-Founder & CEO, Reddit

  VIRTUAL PALEY DIALOGUE Virtual Paley: A Conversation with Steve Huffman, Co-Founder & CEO, Reddit Tuesday, June 16, 2020 9:00 to 9:45 am PT / 12:00 to 12:45 pm ET The fifth most visited site in the U. S. (with 430 million monthly visitors), Reddit is about to turn fifteen in June. Co-founder and CEO Steve Huffman will talk about the evolution of creating the largest community-based platform and his vision for what’s next. More
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  Virtual Paley: Private Capital in Media

  VIRTUAL PALEY DIALOGUE Virtual Paley: Private Capital in Media Wednesday, July 29, 2020 9:00 to 10:00 am PT / 12:00 to 1:00 pm ET By virtue of the significant amounts of capital at their disposal, the venture capital and growth/private equity industries are playing a significant role in the evolution of media, as technology, innovation, and changes in consumer behavior and preferences fuel disruption across news, entertainment, and sports. This conversation will look at how these investors may shape the future of media. More
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  Virtual Paley: A Conversation with Adam Mosseri, Head of Instagram

  VIRTUAL PALEY DIALOGUE Virtual Paley: A Conversation with Adam Mosseri, Head of Instagram Wednesday, September 9, 2020 9:00 to 9:45 am PT / 12:00 to 12:45 pm ET Join New York Times best-selling author Elaine Welteroth as she interviews Instagram head Adam Mosseri, covering topics ranging from youth culture, the fight for racial justice, Instagram’s next chapter, and social media in the time of COVID-19. More