The Paley Center for Media

The Fine Art of Persuasion: Television and Advertising

< PALEYEDUCATION : Onsite/Online ClassesGrades 5–12Class DescriptionWhat is advertising, what is its goal, and what are its methods? How do images and sounds combine to make a point or sell a product, and how have these changed over time? Through careful analysis, students will discover the persuasive techniques developed to capture a viewer's attention in order to promote a product or idea. All classes are interactive, with guided discussion designed to encourage active observation and critical thinking. More

The Thirty-Second Candidate: Political Advertising on Television

< PALEYEDUCATION : Onsite/Online ClassesGrades 9–12Class DescriptionThis class uses the Paley Center's collection of political advertisements from the past fifty years to illustrate how candidates attempt to win the hearts, minds, and votes of the American people. Students will focus on techniques of political advertising, target audience and demographics, how advertising conveys leadership, and the role of policy in campaign ads. All classes are interactive, with guided discussion designed to encourage active observation and critical thinking. More

About : Peter Roth Internship

Applications for the 2026 class of Peter Roth Interns open on October 1, 2025 , and close on January 14, 2026 | 11:59 pm ET. APPLY NOW Learn tips to get your application noticed at our 2025 Q&A sessions: 10/28, 11/10, 12/3, 12/11, and 12/22 Q&A SIGN-UP About Peter Roth Internship The Paley Center offers students a comprehensive paid internship that expands upon the institution’s long-running accredited internships and includes three key components for an unparalleled educational experience. Amazing access! More

America through the Lens: The Art of the Television Documentary

< PALEYEDUCATION : Onsite ClassesGrades 10–12Class DescriptionBy examining, comparing, and contrasting documentaries from the Paley Center's collection, students will explore the documentary form to learn how different techniques best serve individual visions and stories. VocabularyAs a group, provide definitions for the following words and concepts, which will be referenced during the class. More

The Peter Roth Internship Program | About Peter Roth

Peter Roth Peter Roth’s inspiring and visionary leadership has earned the respect and admiration of his colleagues, as well as actors, writers, directors, and the millions of viewers the world over who have benefitted from his enduring body of work. More

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Event

Virtual Paley: A Conversation with Adam Mosseri, Head of Instagram

VIRTUAL PALEY DIALOGUE Virtual Paley: A Conversation with Adam Mosseri, Head of Instagram Wednesday, September 9, 2020 9:00 to 9:45 am PT / 12:00 to 12:45 pm ET Join New York Times best-selling author Elaine Welteroth as she interviews Instagram head Adam Mosseri, covering topics ranging from youth culture, the fight for racial justice, Instagram’s next chapter, and social media in the time of COVID-19. More

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