Jordan Hoffner, President of Digital Media, Electus

THIS MEDIA COUNCIL EVENT IS INVITE-ONLY.

Jordan Hoffner is the president of digital media for Electus, LLC, a subsidiary of the Interactive Corporation. He is a founding member of Electus and is responsible for all content development, programming, distribution and monetization across all digital platforms.

Jordan came to Electus after spending over three years as the director of content partnerships at YouTube. He is responsible for establishing and managing content partnerships across all content verticals, specifically focusing on the entertainment, sports, film, television and broadcast sectors in the US, Canada and Latin America.

Jordan transferred to the YouTube team shortly after the company was acquired by Google to help drive new partnerships for the next generation video platform. At Google, Jordan led the premium, archival and information video content efforts, focusing on cable television, music, and university videos.

Prior to joining Google, Jordan was vice president of NBC Universal Digital Studios and led the Digital Studios team in producing and acquiring original broadband content. Jordan began his career at NBC in 1992. During his tenure there, he served as a production assistant, producer for "Today", senior producer for MSNBC's "The News with Brian Williams", director of NBC Corporate Development, and vice president and general manager of NBC Weather Plus.