MC Adweek Panels, Paradigm Shift: Advertising in the Digital Age
8:30 AM – 2:00 PM
On September 23 the Media Council hosted a two-part symposium: Paradigm Shift: Advertising in the Digital Age. Sponsored by KPMG, the event included a presentation by KPMG entitled The Future of Advertising and two panels: The Search Solution featuring executives from GroupM, eTrade, Harvard Business School and The Wall Street Journal and Traditional Media in a Digital World, which featured executives from Time Warner, CBS, Martha Stewart Living Omnimedia and USA Today.
PROGRAM
Overview Report
Sanjaya Krishna, Principal, KPMG LLC
Introduction
Michael E. Kassan, Principal, Media Link LLC
Panel Discussion 1: The Search Solution
Moderator
Emily Steel, Advertising Reporter, The Wall Street Journal
Panelists
Kevin Lee, Chairman & CEO, Didit
Marco Iansiti, Professor, Harvard Business School
Rob Norman, CEO, GroupM Interaction Worldwide
Nick Utton, CMO, eTrade
Bryan Wiener, CEO, 360i
Panel Discussion 2: Traditional Media in a Digital World
Moderator
Mike Chapman, Editor, Adweek
Panelists
John Cantarella, General Manager, Time.com
David Goodman, President, CBS Radio
Jacki Kelley, EVP, Media Sales, Martha Stewart Living Omnimedia
David Verklin, CEO, Canoe Ventures LLC
Brett Wilson, SVP, Advertising, USA Today
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