MC Breakfast Panel: Branded Entertainment

As traditional media companies adjust their business and advertising models and new technologies and platforms change the way content is consumed, developing new revenue streams is crucial. Branded entertainment has become a billion-dollar business over the last few years and we'll look to explore the risks and strategies of product integration and product placement.

Featuring:

Panelists

Sonia Borris, SVP, Marketing & Operations, Warner Bros. Worldwide TV Marketing

Tom Meyer, President, Davie-Brown Entertainment

Gary Scott Thompson, Executive Producer/Showrunner, Knight Rider 

Moderator

Cynthia Littleton, Deputy Editor, News Development, Variety