MC Breakfast Panel: Branded Entertainment

Oct 8, 2008
8:30 – 10:00 AM
Los Angeles

As traditional media companies adjust their business and advertising models and new technologies and platforms change the way content is consumed, developing new revenue streams is crucial. Branded entertainment has become a billion-dollar business over the last few years and we'll look to explore the risks and strategies of product integration and product placement.

Featuring:

Panelists

Sonia Borris, SVP, Marketing & Operations, Warner Bros. Worldwide TV Marketing

Tom Meyer, President, Davie-Brown Entertainment

Gary Scott Thompson, Executive Producer/Showrunner, Knight Rider 

Moderator

Cynthia Littleton, Deputy Editor, News Development, Variety 

More Paley Events Calendar

2025 v2.05.13 PD Ray Dalio Web Edit Speaker Slates
Paley Dialogue New York
Thursday, May 22, 2025

Ray Dalio on the Global Economic Outlook

2025.06.05 Mindy Kaling Web Thumb
Paley Dialogue Los Angeles
Thursday, June 5, 2025

A Conversation with Mindy Kaling

2025.06.24 PD Crystal McCrary Web Edit Speaker Slates2
Paley Next Big Thing New York
Tuesday, June 24, 2025

Game Changers: The Evolving Business of Youth Sports