MC Breakfast Panel: Branded Entertainment
8:30 – 10:00 AM
As traditional media companies adjust their business and advertising models and new technologies and platforms change the way content is consumed, developing new revenue streams is crucial. Branded entertainment has become a billion-dollar business over the last few years and we'll look to explore the risks and strategies of product integration and product placement.
Featuring:
Panelists
Sonia Borris, SVP, Marketing & Operations, Warner Bros. Worldwide TV Marketing
Tom Meyer, President, Davie-Brown Entertainment
Gary Scott Thompson, Executive Producer/Showrunner, Knight Rider
Moderator
Cynthia Littleton, Deputy Editor, News Development, Variety