Engaging Women Consumers at the Intersection of Content and Commerce

How are publishers, programmers, and brand marketers using content to engage women consumers on the path to purchase? The Paley Center for Media's Women@Paley initiative in partnership with Nielsen, hosted a luncheon dialogue on September 23rd, 2013 to explore insights and best practices for engaging women consumers at the intersection of content and commerce. Following lunch around the conference table in our Kissinger Global Conference Room and a brief presentation of Nielsen consumer research, Paley CEO and President Pat Mitchell moderated a conversation with invited speakers and guests on the topic of engagement in the digital and e-commerce landscape.

Presentation: Megan Clarken, EVP, Global Product Leadership, Nielsen

Interview:
Joanna Coles, Editor in Chief, Cosmopolitan Magazine

Panelists:
MaryAnn Bekkedahl, President and Cofounder, Keep Holdings
Tamara Bousquet, SVP, Media, DigitasLBi
Lisa Hsia, Executive Vice President, Bravo Digital 

Moderator: Pat Mitchell, President and CEO, The Paley Center for Media

This event is exclusive to Media Council members and other invited guests. To find out if you're eligible to join the Media Council, contact Stephanie Kousoulas at 212-621-6732 or mediacouncil@paleycenter.org. For information about upcoming Media Council events, click here. To learn more about past Media Council events, click here.