Exploring Entertainment Content in the Cloud - NY

Will viewers embrace digital lockers and store their favorite content in the cloud? 

 

 

PricewaterhouseCoopers and The Paley Center for Media explore current trends related to consumer perceptions and potential business models related to digital lockers. Given the release of multiple new cloud-based lockers, industry executives are watching consumers closely to see if these lockers can be attractive and encourage purchase behavior. PwC will share results of its latest consumer survey on consumer interest, perceived benefits, and willingness to adopt digital lockers. 

 

 

Jon Miller, Chief Digital Officer, News Corporation  

David Poltrack, Chief Research Officer, CBS Corporation 

Moderated by Russell Sapienza,  Senior Partner, EMC Advisory Practice, PricewaterhouseCoopers