Celebrating the Super Bowl's Most Memorable Commercials

Thursday, February 5, 2026
4:00 pm
The Paley Museum, 25 West 52 Street, NYC
Curator: Jason Lynch

Over the past six decades, the Super Bowl has evolved from a riveting football game and telecast to a national celebration, one in which the commercials are nearly as popular as the game itself. As excitement builds for Super Bowl LX, join Paley curator Jason Lynch for a lively discussion about how Super Bowl commercials first made a splash in the eighties and quickly grew in popularity to become an essential part of the Big Game experience. We’ll screen some of the most memorable Super Bowl commercials of all time, curated from the Paley Archive, and explore why they resonate with audiences. Jason will also share special behind the scenes stories of these famous commercials, talk about how marketers try to construct a perfect Super Bowl ad, and preview which of this year’s Super Bowl LX commercials could join the pantheon.

Free for Paley Members, included in General Admission.
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